From Bullying to Bio-Synergy

Daniel Herman, CEO of Bio-Synergy Ltd

Daniel Herman, the CEO of Bio-Synergy – the sports nutrition company, has opened up about his struggles with bullying and weight issues, which inspired him to start a new career in fitness, and launch Bio-Synergy in 1997.

Daniel has come a long way since he was in school. As a child, he suffered with weight issues, which lead to him being bullied. Because of his weight and the bullying, he chose not to participate in sports or PE lessons.

Unfortunately, this continued on until he went to university, where he had his ‘calling’ for exercise. He began to follow rigorous training regimes and blend his own Rocky-inspired shakes, containing raw eggs, Horlicks, peanut butter, milk and almonds.

Upon leaving University, in 1995, Daniel had gone through quite a transition – to the point where he even applied to be a contender on the classic 90’s TV show ‘Gladiators’. Whilst he never made it onto the show, he did eventually become a supplier.

He was introduced to supplements around the time he applied for the show and was dissatisfied by the products on the market.

Not only did I find that the products did not meet their promises, but they tasted pretty bad too.

Daniel Herman, CEO of Bio-Synergy

In typical entrepreneurial fashion, this inspired him to leave his city job and start a sports supplement company. He became a qualified personal trainer, an SAQ coach, and a nutritionist.

In the 90’s, the market was flooded by bodybuilding brands. Many of the existing products were not suitable for professional athletes or fitness enthusiasts. Daniel’s goal was to make an effective (research backed), high-quality, clean and easy to use range for fitness lovers and sports professionals.

Since 1997, Bio-Synergy has been exclusively manufactured in the UK and was one of the first brands to offer supplement testing for athletes. As far back as 2002, Bio-Synergy was the official supplier to the Commonwealth Games.

Bio-Synergy has often been at the forefront of innovation, launching the first ‘all in one’ in 1999 and the first ready to drink protein in 2000. Many other brands have lowered the protein content of their powders while Bio-Synergy have bucked this trend, by increasing theirs to between 90-100% from isolate.

Rather than having a one size fits all approach, they have developed different products and ranges to meet different needs.

The most commonly used ingredients in Bio-Synergy products are Whey Protein Isolate, BCAA’s Chromium, Creatine Monohydrate, Beta Alanine, B vitamins, Arginine and HMB. These ingredients are important as Bio-Synergy’s objective, for all of their products is to deliver results and, over the last 20 years, research has supported the effectiveness of these ingredients.

Their core products include ACTIVE WOMAN (not simply a ‘pink it and shrink it’ diet series, but a hard hitting, girls-only range for ladies who know that strong is the new skinny) and SUPER 7 (designed for those who live life in the fast lane and want a range
to support their fitness goals).

Then there’s ACTIVEMAN (developed for men (35 plus) who want to get the most from exercise or sport), and WHEY BETTER (comes in 10 different distinct flavours and is a 100% whey isolate and has up to 91g protein per 100g).

Since its launch, over 4 million passionate sports and fitness enthusiasts have used Bio-Synergy to achieve their goals and fuel their performance. Bio-Synergy sports supplements have been used by many of the world’s most respected athletes and teams.

Their range of sports nutrition have contributed to Gold medals, PB’s and World Cup wins.

You can find out more about Bio-Synergy here.