Kindwood, the UK’s first and only truly sustainable firewood brand, has seen sales of its kiln dried logs skyrocket during the lock-down as consumers look for a way to add a touch of the ‘warm and fuzzy’ to their day, whilst also helping to protect the environment.
Even though hominids have been burning wood for somewhere between 400,000 and 1.7 million years, sitting round a fire with friends and family still brings us comfort today. That sound of crackling, the smell of wood smoke, and the heat – emanating from the dancing flames brings us a feeling of peace and togetherness.
This has been especially important in 2020, with the Covid-19 pandemic forcing us to find new ways of spending time with friends and family, when the ability or desire of going to the cinema or out for drinks has been severely reduced.
People are turning to an old method of togetherness, as they have with other aspects of their lives. Fire is back on the list of group activities, which has had a massive impact on the sales of firewood during lock-down; something that will likely continue as Covid-19 continues to be a part of our lives.
“Fire – which has been bringing us together for millions of years – is continuing to do so as we look for new ways to spend time together in the home or garden. For many, fire is providing the perfect backdrop to eat, relax or as a centre for socialising together whether it’s with a glass of wine at the end of the day, curled up in front of the TV or as part of the new home-schooling programme that sees campfire stories letting children’s imaginations run wild. There is no doubt that fire will also feature heavily in our post-lockdown social calendars as staycations will most likely replace international travel for the foreseeable.”Taylor Gathercole, the founder of Kindwood
Logging, at today’s industrial volume, is a severe threat to the environment, It endangers species and damages ecosystems. Burning wood also has an impact on the environmental too, if the carbon is not recaptured or the wood is incorrectly dried.
Kindwood was started in 2019 by Taylor Gathercole. The idea came to him whilst sitting around a friends fire pit, and having a few beers. He noticed the positive impact the fire was having on him and his friends.
As he thought more, he realised that fire plays such an important role in the experiences and memories we share with others, from a few beers with friends around an open fire, to candle lit dinners with a loved one.
He wanted to be a part of that, but to do so in a way that helps the planet, rather than harming it, so he set out to create a firewood brand that would achieve that.
Kindwood is on a mission to produce sustainable firewood for the enjoyment of all, without damaging ecosystems to do it.
Their wood is sustainably sourced from within 80 miles of their facilities in Norfolk, is dried using 100% renewable sources of energy and is even packaged in rustic recycled apple crates and hessian sacks, to reduce the plastic waste to zero.
“It’s safe to say we’re attempting to mix up the firewood sector and drag it well and truly into the 21st century – something that is long overdue! Goodbye gross green plastic sacks of rotten logs, hello a whole new product category that inspires consumers at the point of purchase and elevates the role of fire into an aspirational part of outdoor (and indoor) living.”Taylor Gathercole, the founder of Kindwood
Their wood is kiln-dried to less than 20% moisture, reducing the harmful emissions of improperly dried wood by allowing it to burn hotter and more completely.
You can find out more about Kindwood here.