15-Min Supermarket App, Weezy, Starts Delivering

The Weezy team

Weezy, the UK’s first on-demand supermarket offering 15 minute deliveries, is now live, after securing a £1M pre-seed investment from Heartcore Capital as well as backers and former executives of Ocado, Tesco, Sainsbury’s Chop Chop and Deliveroo. 

Weezy is piloting its first ever fulfilment centre, serving customers in Fulham and Chelsea, with plans for up to 15 more London-based centres by the end of next year. After London, they intend to expand to other areas of the UK.

The startup will be competing with major supermarkets, convenience stores and Amazon Prime Now in the booming online grocery sector – targeting health-conscious, time-limited professionals, and parents who need the speed of an on-demand service, but don’t want to pay over the odds.

Customers can use Weezy’s app to select items on their shopping lists – from fresh fruit, vegetables, bread and cupboard fillers, to over-the-counter medicines, cleaning products and alcoholic drinks .

The order is then picked and packed at Weezy’s fulfilment centre, before being delivered on electric mopeds or bicycles within 15 minutes. The service runs between 10am and 10pm every day, charging £2.95 for delivery.

Weezy don’t just source their groceries from wholesalers – they also buy from local independent bakers and butchers, with fresh fruit and vegetables from New Covent Garden Market. 

The co-founders are committed to providing excellent working conditions and a supportive culture for their team of riders, who are also trained to work in the fulfilment centre, and offered opportunities for career progression.  

“We set out to build Weezy in late 2019 having spotted a clear gap in the market for rapid, on-demand delivery of groceries at recommended retail prices. During the pandemic, growth in the online grocery shopping sector skyrocketed, with sales for June doubling year-on-year as per data from Barclaycard, while the market is forecast to grow 33% in 2020 according to Mintel.

We know that people are actively looking for simpler, faster new ways to shop and we’ve seen it first hand: Weezy only just opened for business, and already we’ve had hundreds of signups without having publicised our launch. Those signups are more than doubling week on week. In the current climate it has become less viable, and even less appealing, for consumers to visit stores. 

Our hyperlocal fulfilment centre model works since we are able to optimise the space for fast picking and packing while having low property and fit-out costs. This allows us to offer the fastest grocery delivery service in London while keeping prices affordable.

Kristof Van Beveren, Co-founder and CEO

The investment was lead by Heartcore Capital, Europe’s largest consumer-only VC firm, with participation from 20 angel investors. Some of the angels include onefinestay co-founder Greg Marsh and Jon Rudoe, former head of retail and customer at Ocado.

“We had long been looking to back a company reinventing convenience groceries in our digital age. When we met Kristof and Alec, we were immediately convinced that they not only had the superior model, but most importantly exceptional potential as founders. It was love at first sight. This follows our investments in two of Europe’s fastest growing startups in food, online restaurant chain Taster and online organic retailer La Fourche.

Yacine Ghalim, Partner at Heartcore

The Weezy app is available to download on the App Store and Google Play, currently serving Fulham & Chelsea in London. You can find out more about them here.