‘Fashion Run 2020’ – The Most Stylish Race On Earth

A woman, waiting to start running, with the words "Fashion run 2020"

The mind behind ‘Fashion Run’ is the popular culture expert and charity campaigner, Nick Ede.

Anyone who loves fashion is being encouraged to enter and complete a 5k sponsored run, to support the UK fashion industry by raising funds for the British Fashion Council.

As well as donating to the BFC, runners will have the option to select an additional charitable organisation to support. The list includes MTV Staying Alive, Mermaids, Wild At Heart Foundation, Chicken Shed Theatre, Rays Of Sunshine, AKT, Diana Award, Dress For Success, Great Ormond Street and The Stroke Association.

“The Fashion Run creates something positive, proactive and fun and is designed to give back to the industry. Funds raised will be used to support brands and fashion talent all over the country. It is something we should all get involved with and I can’t wait to celebrate fitness, fashion and fundraising in a year that has been difficult and challenging for all of us.” 

Caroline Rush CBE, Chief Executive of the British Fashion Council

The run will takes place between Friday 18th and Tuesday the 22nd of September, during London Fashion Week, and runners can choose to run the full distance in one go or break it up over the space of the five days.

A man, in a yellow hoodie on a yellow background, with the words "Fashion run 2020"

Of course, stylish sportswear, make-up and glammed up hair will be required – and should participants decide to go for a full fashion look with their outfits – even better. Front row looks will be expected on the virtual finish line this season.

Tapping into a global trend for running, sports-luxe fashion and the outdoor fitness boom we have seen as a result of the lockdown, the event provides a perfect opportunity for fashionistas to engage in a bit of fitness led philanthropy, supporting the industry they love.

“I designed the Fashion Run to help inject a dose of positivity into 2020. We’re so happy to be partnering with Caroline Rush and the British Fashion Council on the first ever Fashion Run. We hope to see all of you out, looking fabulous and taking part to support a great cause… and perhaps get a little fitter in the process. Charities up and down the country have been [affected] by Covid 19 and if the Fashion Run can help people then let it’s all about the three f’s Fashion, Fitness and Fundraising.

Nick Ede, founder of the Fashion Run

A one-off payment of £25 will be required to cover the donation to the British Fashion Council and a Fashion Run 2020 pack. The pack consists of an exclusive t-shirt, designed by iconic fashion designer Julien Macdonald in conjunction with Hit + Run, the ethically sourced t-shirt company. The pack also contains some other goodies.

Registrations opened on the 1st of September, anyone wanting to get involved can go here to register.