BBC Apprentice Candidate, Iasha Masood’s ‘Insu Beauty’ Hits Big

Insu Beauty sonic cleansing device

Last year, Iasha Masood competed on BBC One’s ‘The Apprentice,’ vying for Lord Sugar’s 250k investment, whilst simultaneously launching Insu Beauty – a beauty tech company that creates sonic skin-cleansing devices.

Nearly a year ago, Lord Sugar sent her packing from our TV screens, but Iasha has found a loyal fan base for her new skin-cleansing device, which she wanted him to invest in.

The product has been so popular that it was sold out for a while, with a waiting list of beauty fans who couldn’t wait to get their hands on the next shipment. She has sold over 1000 units of the device to date, which has received fantastic reviews.

“Part of me just wants to prove the haters wrong. Founding the business and doing the show was one of the toughest times in my life. I had so many doubts, but I am proud to have come through the other side. The Insu Beauty cleanser is a hit, and I owe a great debt to all my family and friends who have helped to make it happen, and who have supported me through the toughest journey in my life. I just want to say thank you to them.

Iasha Masood, founder of Insu Beauty
Iasha Masood, a candidate in BBC One's 'The apprentice' and founder of Insu Beauty
Iasha competed in Series 15 of BBC One’s ‘The Apprentice,’ which aired in October 2019.

Prior to Insu Beauty, Iasha worked as an account manager, which involved managing relationships and negotiating offers to get products into major retailers, such as in Tesco, Boots and Superdrug.

Iasha started Insu Beauty because she got tired of using brands that were really harsh on the skin and she felt that most brands had a ‘one-size-fits-all’ approach to electrical beauty products. Iasha wanted to challenge that by addressing different skin types.

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Unfortunately, COVID-19 has had a profound impact on startups across the board, with Insu Beauty being no exception, but Iasha has thankfully – bounced back.

“Corona was devastating. We went out of stock around January, and we were expecting more stock but it never came. Around that time, China had been devastated by the virus and the factory had been deserted. It was an agonizing few months. I didn’t know if the factory would re-open, but it did, and now I feel like we are past the worst of it. We are finally back in stock after 6 months and I’m more determined than ever not to let this blip hold us back.”

Iasha Masood, founder of Insu Beauty

Iasha has been featured in The Sun, The Evening Standard, The Daily Mail, the Manchester Evening News, The Independent and Grazia — with more to come.

You can find out more about Insu Beauty here.