Fashion and beauty

Irish Brand, Carter Beauty Launches In the UAE (With Debenhams)

Lockdown has been an extremely busy and productive time for #TeamCB, with the launch of Carter Beauty across the UAE.
Carter Beauty 'Smooth nude' swatches

Lockdown has been an extremely busy and productive time for #TeamCB, with the launch of Carter Beauty across the UAE.

Consumers across the UAE are on the hunt for high quality, cruelty-free and easy to use products. The Carter Beauty concept of age inclusive, effortless, empowered, everyday glam has proven a hit, both in store and online.

The Irish beauty brand is now available in many of the leading cosmetics retailers across the UAE including Carrefour, Debenhams, Esprit and GLU.

The UAE cosmetics industry is a mammoth, with the personal care segment projected to reach €430M in 2020. Carter Beauty aims to take a slice of that pie and become one of the market leaders in the UAE — flying the flag for Irish brands.

Marissa, CEO and Founder of Carter Beauty, began her career teaching beauty therapy, before going on to open her first business.

She started the Carter Beauty Salon in the laundry room of a rented house, back in 2006. By 2012, Carter Beauty Salon had expanded, become an award winning business and was one of Ireland’s leading beauty salons.

It was that year in 2012, that Marissa launched Cocoa Brown, the world’s first 1 HOUR TAN. Since it’s launch, Cocoa Brown has grown to be the leading express tan in Ireland, the UK, and Sweden. It can be found in over 20,000 retailers, across 23 countries.

Carter Beauty is Marissa’s latest venture and, as with all ‘by Marissa Carter’ products, it stands for quality at affordable prices.

Cater Beauty's Cupid makeup.

“I’ve been visiting the UAE for trade shows since very early on in my career. The UAE is a massive market, with lots of prestigious cosmetics brands fighting for shelf space. It’s such an honour for leading retailers such as Carrefour and Debenhams to take an interest in Carter Beauty so early on in our journey. The feedback from retailers and customers alike has been extremely positive. I can’t wait to see what we can achieve in this brand new market.”

Marissa Carter, CEO and Founder of Carter Beauty

Carter Beauty is 100% cruelty-free, is Peta-approved and is available in leading retailers worldwide, including Walmart, Douglas and Boots.

You can find out more about Carter Beauty here.