Purearth: Gut-Friendly Drinks To Boost Your Immune System
Purearth – the UK’s leading brand for water kefir, organic juice, cleanses and vegan broths – sees a shift in consumer focus towards caring for your gut.
Purearth was launched in 2012 by female founders, entrepreneurs and mothers, Angelina Riccio and Tenna Anette.
The pair turned their back on a fast paced, party lifestyle after a case of burn-out inspired them to create products that would actively benefit the wellbeing of themselves and their families.
Prior to Purearth, Angelina became an entrepreneur at a young age, founding a global modelling agency called ‘Reality Check Management,’ whilst Tenna is an ex-event manager at Sketch.
The pair work with industry leading scientists, such as Dr Gabriel Cousens and David Wolfe, to help identify new superfoods, that can boost immunity and protect people from illness — especially relevant in today’s world.
The brand predominantly specialises in producing 100% organic, high quality, healthy drinks. From ‘immune boosting’ wellness shots to an award-winning dairy-free water kefir range — the first of its kind in the UK.
Experts maintain that strong immunity starts with the gut and the brand, who have a long upheld belief that the key to a strong immune system is a healthy gut, have seen more customers citing immunity benefits as a key consideration in their purchasing decisions.
The demand for products with immunity boosting properties is set to continue, with COVID-19 cases rising and more people than ever taking steps to improve their gut-health and live a healthier lifestyle.
“The pandemic has led many to review their lifestyle and seek out gut-loving and immunity boosting ingredients to help strengthen their immune system. At Purearth we ensure that every ingredient used has a purpose and a positive effect on our health and wellbeing. In the current climate, the need to nourish our bodies has never been more pertinent.”Tenna Anette, co-founder of Purearth
Gut-health has a huge impact on how we feel, and it contributes to: heart health, smooth digestion, sleep and even mood. Purearth is rooted in gut-loving products that ensure customers feel good, inside and out.
From the Revival Pack to the Immunity Reboot Cleanse, their selection of cleanses, shots and water kefirs help to replenish and restore the mind and body.
The range is available to buy at Whole Foods, Planet Organic, WHSmith, Selfridges, Ocado, Harrods, Abel&Cole, as nature intended, independent stockists and on their website.
You can find out more about Purearth here.