How Dr Tara Lalvani Is Redefining Makeup Through Luxury Tech

Dr Tara Lalvani, the wife of Tej Lalvani (the CEO of Vitabiotics, and a Dragon on BBC’s Dragons’ Den) has recently exploded onto the beauty scene with the much anticipated launch of her innovative beauty brand, Beautifect.

Tara joins her husband in the entrepreneurial world, and has found her niche by breaking all of the old traditional ways of doing makeup with her creation, the Beautifect Box.

The invention is space-saving, time-saving and appearance-perfecting. With its’ unique luminous lighting, distortion free mirror and smart storage system, the chic, lightweight device is the most efficient and elegant way of applying, carrying and storing your makeup.

It’s the dressing table that you can carry room to room and beyond, bringing your makeup – and perfect lighting – with you. High end, technically advanced, unique and beautiful – the Beautifect Box is an enviable companion for the modern woman and the start of a new era.

Tara created this revolutionary beauty device out of her own personal need for something better. 

“Applying my makeup always felt like an inconvenience, I was having to leave my family and go to a different room, the lighting was poor and my makeup was disorganised in messy makeup bags. I was wasting valuable time every day taking out my makeup and then having to tidy it all away again. I tried searching for a better way but to my surprise I couldn’t find one. That’s when I set out on a mission, determined to make women’s lives easier.

Tara, originally from Yorkshire – studied Dentistry at the GKT School of Medical Education (the medical school of King’s College London), and became a dental surgeon shortly after graduating, where she split her time between NHS and private clinics with an interest in the cosmetic side of the sector  – an area she is now pursuing wholeheartedly through Beautifect.

Unique to Beautifect and two years in the making is the powerful Luminous System, offering professional lighting at the touch of a button. 

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This not only emulates daylight allowing you to see every detail for the perfect finish, but also offers a total of five colour modes so you can check your look for different lighting scenarios, ranging from candlelight to bright sun. Fully rechargeable with a USB-C cable, the lightweight case means you no longer have to be tied down to where you do your makeup.

But the Beautifect Box is also so much more: from the generously-sized true definition mirror and magnetic ‘focus’ mirror, to the smart storage system for pencils, brushes and palettes laid out so you can intuitively find what you need almost on autopilot. 

Every element has been thought through for the ultimate user experience: even the laptop-inspired hinge on the device has been specially engineered to tilt and hold the mirror to any angle without having to adjust the way you sit.

The spaces where we live our lives have now changed forever, from the kitchen table to the great outdoors. Beautifect now revolutionises how and where we do our beauty regimes by providing makeup on demand. It’s an inspiring, intuitive invention to perfect your look, save you time and make your life easier. 

The Beautifect Box is available at an introductory price of £279, and is available in two colours, white & nude. It can be purchased from

And don’t forget to check out our Gramersi VODcast episode with Dr Tara Lalvani below.