Hunter & Gather Unveils New Brand Identity
-
George Taylor
- 9th October 2020
- 7 minute read
This month, Hunter & Gather unveils its new, vibrant, all-encompassing brand identity.
As we mentioned in our last article on Hunter & Gather Foods, the brand has enjoyed meteoric growth over the last three years — moving from a kitchen table start-up to over £2.5MIL in expected retail sales.
The company is a dynamic, category leader with a broad product range, including: clean-deck cooking oils and condiments, supplementary MCT oil, collagen peptides, and raw Icelandic lamb.
The Founders, Amy Moring and Jeff Webster, have long craved some strategic downtime to review, reassess and refine the overarching identity and language of their rapidly evolving range, which has grown exponentially since the brands launch, back in 2017 — from 2 products to 10 products.
“We think of our striking new identity as a premium, ‘coming of age’ look that binds our far-reaching range even more tightly together, whilst amplifying keep messages such as our unequivocal support for ‘optimal health’ lifestyles, ‘real’ ingredients and a sugar-free, grain-free & seed oil-free existence,” said Amy Moring and Jeff Webster, the Founders of Hunter & Gather.
They also said:
“The recent lock-down provided the perfect opportunity for us to develop a dynamic and cohesive new look, strap-line and hierarchy of messages that underpins our stance as an optimal health brand that provides you with the tools you need to thrive.
Since launching, Hunter & Gather, we’ve forged strong ties with our customers, listening to their distinct needs, aspirations and ultimately pinpointing what they most love about the brand. It came back to the fundamentals of seeking optimal health products they could trust.
Our transition from small start-up to International operator and supermarket stalwarts has come a lot faster than even we could have anticipated, meaning it was imperative we spent time fostering a bold and clear identity, which heightens our shelf presence whilst amplifying key messages; such as our ongoing commitment to best-in-class, ‘real’ food ingredients, and a sugar-free, grain-free, seed oil-free lifestyle.“
The company will also be unveiling new stockists this Autumn.
You can find out more about Hunter & Gather here.
