An Interview With Victoria Newton From Doorways And Dresses

Victoria Newton is a social media expert, content creator and runs the popular influencer brand, ‘Doorways And Dresses.’

She was born in South Yorkshire and was raised in the Canary Islands, which was ‘honestly the best place to grow up.’ However, according to her, she will ‘always be a Yorkshire girl at heart,’ which is why she moved back to the UK, to study performing arts, when she was just 16 years old, and she now lives in Leeds.

Over the years, Victoria has worked in a variety of industries, including: entertainment, hospitality, fashion, marketing and blogging, through Doorways and Dresses.

One of her favourite jobs of all time was when she worked in fashion, on one of the biggest cruise ships in the world. She ‘had the best time working onboard’ and it was also where she met her husband. Her husband was also working onboard, as a photographer, and is now the photographer for Doorways and Dresses.

Initially, Victoria started her blog to share her fashion tips and travel inspiration, as well as her love for creative photography. Instagram has been a great way to create an online community, as well as share her passion with others, and she has clocked up a fair amount of followers since.

This has led to her being fortunate enough to work with some incredible brands, such as: Matalan, Oasis, Dior, The Body Shop, Dermalogica, onthebeach and IceLolly, to name a few.

At the moment she is focussing on blogging full time and it’s going well. She also plans to start a YouTube channel and delve into the world of video. Her dreams for the future are to have a family, to buy a hippie van and to travel the world.

We interviewed Victoria to find out more about her, and here is what we found out:

Q1: Hi Victoria! How would you say ‘influencing’ has changed since you started out?

“I think the world of Influencers has changed dramatically over the years. I definitely wouldn’t class myself personally as an Influencer, but more as a Blogger and Content Creator. I first started blogging on and off around 5 years ago with only taking it more seriously as a profession last year.

I started blogging because I wanted to share my styling tips and where the next best place is to travel to, but I never thought in a million years that the industry would evolve the way that it has and that people would be making a successful career out of this.

Q2: What kind of campaigns do you do with what kind of brands?

“I work with brands on many different campaigns across my different social media channels. They vary from skincare, fashion, lifestyle and travel campaigns. I create content that fits the brands brief however keeping in line with my style.

Q3: Your photography is exceptional. How do you achieve that?

“Thank you so much, that is so lovely to say. I can’t take all the credit for my photography as I work with my husband who is a professional photographer.

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Although I have started to delve into the world of photography, I definitely have picked up some amazing tips from the hubby. In terms of camera equipment, we normally shoot on a DSLR and edit with our own presets on Lightroom.

Q4: Do you have a particular type of brand/product you focus on?

“When I first launched Doorways and Dresses, it was a style while you travel blog and I mostly focused on these two areas. However, over the years, I also work with beauty brands which I love so much and always give my honest opinion.

Q5: What is the best approach when reaching out to you?

“The best way to get in touch with me is via email or Instagram DM’s.

Q6: What is the key to getting a lot of followers?

“Patience! It takes time and there’s no quick way of gaining new followers. I would always say to focus more on engagement rather than the follower number. Create amazing content, be consistent and engage with your audience.

Q7: How can small brands, such as the ones we write about on Gramersi with little-to-no budget work with influencers like you, and create effective campaigns that get good ROI?

“I would highly recommend that companies do their research on the right Influencers that will match their brand so they will get a good return. 

In terms of a low budget, I would always say to reach out and start up a conversation.You can always discuss your budget with an Influencer ahead of time, ask them to send over their rates and agree on a plan that suits you both.

Q8: Where do you think the influencer sector is going?

“The Influencer sector is one of the most powerful forms of marketing and I can honestly see this continuously evolving in the years to come…

You can find out more about Victoria and Doorways For Dresses on her blog, here, or on her social media profiles (below).