Israeli Brand, myAir Launches Personalised Stress-Relief, Infused Nutrition Bars

Personalized nutrition start-up myAir, unveils its solution for managing your stress better with exciting new nutrition bars.

The company has developed a series of plant-based nutrition bars with a personalized edge to combat a different type of pandemic – stress. Each formulation contains a research-backed botanical blend designed to deliver a specific stress-release effect. 

The proprietary herbal extract blends are based on deep profiling machine learning technology and are tailored to the consumer’s unique stress profile and cognitive needs.

myAir already suggests 6 bars, with a starting price of $3.00: sleepy gray, calm green, energetic pink, focused yellow, relaxed purple, and comfortable blue.

The myAir team has developed a patent-pending algorithm based on physiological and psychological data: myAir’s online questionnaire creates deep profiling of an individual’s cognitive response to stress. Physiological responses to stress, including alterations in heart rate, respiration, sleep quality, and physical activity, are tracked via smart watches.

“Our algorithm can analyze the data from each person’s specific mood and stress profile, then decide what formulation will provide them the best positive impact on their stress routine,‿ explains founder and Co-CEO Rachel Yarcony. 

After processing the data, they customize a combination of myAir bars to your needs from a wide range of formulas. 

Each bar is composed of a blend of nuts and fruits, and is infused with a unique, research-based proprietary formula of bioactive botanical extracts like sage, hops, oats, valerian or rosemary.

And your personalized combinations are available through a subscription service and delivered monthly to your doorstep!

‘Good nutrition is a key to managing stress naturally. This spurred me to seek a natural solution and develop a ‘food for mood’ solution that consumers can easily merge into their daily routine to help take control of their health and manage their personal stress levels,’ explains Rachel Yarcony, Founder and Co-CEO of myAir. 

“Stress has many facets,‿ adds Dovev Goldstein, myAir co-founder and Co-CEO: “In our preliminary study, based on AI, we discovered that different consumers generally have different stress symptoms that are more dominant than the others. For example, stress affects me mainly in the mornings, so my energy levels and focus are decreased. My partner feels the stress at night. This is where myAir has redefined the paradigm.‿

The myAir concept was created by two founders: Rachel Yarcony, a former C-Level executive at Teva Pharmaceuticals, Nestlé, and Strauss Group. 

With a track record in CPG brands, she founded myAir in 2019 together with Dovev Goldstein, a personalized technology and media expert and seasoned entrepreneur who led three media and marketing technology companies to success. 

Together, with a team of experienced executives and scientists from the pharmaceutical, food, and technology industries, they aim to create a new, long-term health regime based on ongoing monitoring that is rooted in data. myAir bars are certified vegan, and are kosher and gluten-free.

The start-up has already raised a $2 million pre-seed investment from Tel-Aviv University Ventures, iAngels VC, and Entrée Capital.

You can find out more about them here.