Brushbox: Zero-Waste Toothpaste to Combat Ocean Plastic Pollution

Sustainable oral healthcare brand, Brushbox has created a zero-waste toothpaste in response to a major environmental concern.

Brushbox is an award-winning Cardiff-based company founded in 2018. 

The eco-focused business provides a successful and sustainable subscription service that involves sending biodegradable bamboo toothbrushes to your door.  They also offer a ‘Buy 1, Give 1, Plant 1’ scheme, where they plant a tree and give a brush to a disadvantaged child for every brush sold. 

In 2018, Brushbox came out on top of Wales Online’s ‘promising start-up businesses to watch’ list in 2019, and secured a large sum of investment.  They have used this capital to advance their mission to combat ocean plastic pollution and improve oral health care.  

This year, Brushbox has launched Zero-Waste Toothpaste Tabs.  The product is a direct response to the founder’s shock that almost every single toothpaste tube currently on the market is not recycled.  

Brushbox Founder and CEO Mike Donovan said:

“In the current climate there really is no excuse for brands to stick their head in the sand and continue using materials which are damaging to our environment rather than implementing sustainable alternatives.

Before founding Brushbox, Mike Donovan spent 13 years working for Deloitte where he advised business owners, entrepreneurs and family offices. 

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He noticed one night back in 2015 that his children’s’ toothbrushes were looking a bit frayed and worn, so he made a mental note that they needed replacing. This planted a seed to check ‘how often should you replace your toothbrush?

This thought sent him on a spiral of discovery, including finding shocking health statistics and even more shocking plastic waste numbers. And so, the idea of an eco and health-focused oral care brand was born.

The Zero-Waste Toothpaste Tabs are specifically designed by dentists and are 100% compostable and plastic-free, which can be disposed of directly in your organic waste.  They are made from 100% natural ingredients that benefit your teeth and environment, and the Tabs come ready made.  

Unlike conventional toothpaste that consists of approximately 50% water and requires a mixture of preservatives and stabilizers, Brushbox’s Tabs do not contain water and do not or require artificial additives or preservatives.  They are of the highest quality, are 100% natural, cruelty-free and Vegan. 

To use the Toothpaste Tabs, all you have to do is bite, chew, and brush.  Place it in your mouth and start to chew, using saliva. Whilst doing this, wet the bristles of your brush and start brushing your teeth as normal, foaming up the Tab as you go. After 2-minutes just rinse and dry your brush/bristles, and spit. 

Brushbox’s message is simple, “we want to offer families another way to ‘Save the Planet, Twice a Day’ without ever having to leave their home.

If you would like to do your part for the planet and buy Brushbox’s Zero Waste Toothpaste Tabs, you can at: