Fiid: Pouch Meals Available In Three Flavours

Successful food start-up, fiid has been soaring since 2018 through national and international listings with their flexible pouch meals available in three delicious options.

Launched in December 2018 by a 30 year-old young entrepreneur, Shane Ryan – Fiid has achieved phenomenal success with national listings across his native Ireland, and in major retailers in the UK in just 18 months.

The three delicious meal options come with:

  • Hearty Moroccan Chickpea Tagine,
  • Italian Sundried Tomato, and
  • Lentil Ragu and Smoky Mexican Black Bean Chilli.

Fiid combines vegetables, legumes and spices to create plant-based meals, ready in just three minutes.

The brand aims to offer real convenience without any compromise on taste or quality. Without additives or preservatives, each bowl is high in protein and fibre and is made using 50% vegetables, making up 3 of your 5 a day. 

The innovation comes with its’ flexible pouch concept, which grants each meal a year long shelf life, meaning they can be kept in your kitchen cupboard, office desk or locker at work. 

Founder Shane Ryan explains:

“We want people to have access to real nourishing food all the time so finding a cooking method that gave us the shelf life without compromising on quality was the number one priority.”

Fiid’s success has brought the meal pouch into every major supermarket across Ireland and subsequently with OCADO and Sainsbury’s in the UK. 

Shane’s interest in food started at 18 when he went to study at a hotel school in Ireland, giving him a solid foundation in business but also a thorough command of the more practical elements of the hospitality industry.

By the time he was 23, he had already traveled to 7 different countries, culminating in 2 years between Beijing and Abu Dhabi working with one of the world’s most luxurious hotel companies.

Eventually, Shane decided to take his career another path:

‘Ultimately I wanted more control of my time and career rather than spending the next 10 years climbing a ladder so I set about fleshing out some ideas to make that happen,’ explains Shane.

You can find out more about fiid here.