Food and drink

MOMA: British Breakfast Porridge Brand Launches Three New Options

MOMA, the much-loved British breakfast brand, is launching three new, never-before-seen - flavour combinations this autumn.

MOMA, the much-loved British breakfast brand, is launching three new, never-before-seen flavour combinations this autumn.

MOMA porridge, and its’ British wholegrain jumbo oats (without any added sugar or artificial flavourings) – is launching never-before-seen, mouth-watering flavours, including Apple, Date & Caramel, Raspberry, Chia & Pumpkin Seed and Peanut Butter & Maple Syrup.

Just add your choice of milk and microwave for two minutes, to create the perfect warming autumnal brekkie. 

The brand has also launched into Sainsbury’s, Tesco, Waitrose, Morrisons and Ocado during September.

MOMA was founded by Tom Mercer back in 2005. Working in the city, Tom was fed up with the lack of healthy and convenient breakfast options that he could pick up during his commute. It didn’t take him long to realise what he needed to do, and MOMA was born. 

He sold his first oats from a makeshift stall (an old filing cabinet) in Waterloo Station and hasn’t looked back since, as MOMA is now one of the fastest growing young food brands in the UK, and is growing internationally.

Tom said: ‘We’ve designed our new porridge range to meet demand for increasingly adventurous and innovative flavours combinations that can be created with shoppers’ own choice of milk. Featuring our signature blend of British wholegrain jumbo oats and with no added sugar, the new range in the latest step in our mission to upgrade breakfasts across the nation.’

Find out more here.