Fashion and beauty

Gold Class Beauty Debuts Their Premium Strip Lash Range

Hair extension brand, Gold Class Hair have turned to the beauty sector with their launch of their new brand, Gold Class Beauty, with a Premium Strip Lash Range.

Award-winning, premium hair extension brand, Gold Class Hair have turned their expertise to the beauty sector with the launch of their new sister brand, Gold Class Beauty, and they debut with a Premium Strip Lash range.

The Gold Class Beauty Strip Lash was designed for a quick, fuss-free application whilst still delivering that beautiful, natural look.

Packaged in their signature gold and black colours, Gold Class Beauty lashes are made from an ethically-sourced, super soft faux minx with a flexible band for easy application – a vegan, cruelty-free option with no compromise on texture or style.

The range will open with two styles, Princess and Bambi, designed to suit your needs, day or night.

Style princess is:

  • Lightweight, super soft faux minx
  • Blends well with natural lashes for a natural/subtle look
  • Perfect for everyday wear
  • Flexible band for easy application! 

Whilst style bambi is:

  • Lightweight, super soft faux minx
  • Perfect for every day & night glam
  • Flexible band for easy application!

Inanch Emir, a Co-Founder of the brand, said:

We are delighted to officially launch our Gold Class Beauty brand with our stunning new strip lashes. They are the perfect beauty treat to give us all a pick me up and little glam…we aimed to make a product that was affordable, easy and quick to apply with a luxe finish which kept in line with the wider ethics of our Gold Class brand and we’re so happy with the results.’

The company was co-founded by husband and wife team, Joe Emir and Inanch Emir. Inanch Emir is the Owner and Creative Director of the award-winning salon, Inanch London, where her husband, Joe is also the Owner and Managing Director.

The team have successfully launched 10+ products within their Gold Class Hair range so lashes felt like a natural progression for their first step within the beauty arena.

Also incorporating the expertise of their daughters, Demet and Lema Emir, both of whom are lash specialists, the all-star team have perfected high-quality, strip lashes that deliver a beautiful natural look.

Inanch Emir is a heavyweight within the hair industry, and was a winner of Hair Magazines Hair Extensionist of The Year 3 times, and now he sits within their hall of fame, and regularly on their judging panel. 

Inanch Emir launched Inanch London in Fitzrovia in 2005 and with over twenty years’ experience, Inanch has become recognised as one of London’s most trusted hairdressers, as she is the only hairdresser in the UK to have won The Hair Awards “Best Extensionist” accolade for 3 consecutive years (2013, 2014, 2015) entering the Hall of Fame along with other top UK hairdressers.

You can find out more here.