The Little Black Pants Club relaunches this Christmas with a luxe digital lingerie experience like no other.
Born in London’s eclectic Brixton neighbourhood, The Little Black Pants Club is the brainchild of ethical fashion designer, Alice Holloway. Their latest collection, aptly named Femme Power, LBPC, was created for women who want to shop ethically and invest in sustainable, bespoke lingerie tailored just for their unique body.
The Black Little Plants’ Femme Power collection is a range of pants and bralettes in stretch lace that are comfy enough to wear on a rainy autumn day, but supportive enough to get you through a conference call marathon. The collection is available on subscription starting at £7.50 a month for six pairs of pants a year.
2020 has seen more of us shopping online than ever before. Almost everything is just a click away, so, the dilemma is how to recreate the intimate experience of lingerie buying from a store to the comfort of our own home. The team at Little Black Pants have responded to this, and are delighted to celebrate the launch of their new digital consultation, The Little Black Pants Luxe Digital Experience.
The experience is an in-depth online consultation that will take clients on a personal journey to discover the perfect lingerie for their body, created and designed for them, while they sit back and relax in the comfort of their own home.
The consultation takes a 360 approach, delivered in 4-key stages:
To begin, the client will receive a luxury Little Black Pants hamper, featuring a range of fabric swatch books, showcasing sustainable laces, silks and stunning accessories, a bottle of something bubbly to enjoy through the consultation, a tape measure and a ‘colouring book’ so they can sketch some designs throughout the process.
Next up, a professional Little Black Pants consultant will discuss the client’s exact measurements, directing them on the correct process to ensure the best fit.
Once the consultant has understood the client’s size and brief, they will talk them through the various fabric swatches, explaining how they fit the body and which ones they believe would work best for the client’s unique shape.
And then 14 days later, the client will receive a mock-up of their made-to-measure pieces, allowing them to try them on and check for any adjustments that might be necessary, and if they are happy, the final pieces will arrive in 6-8 weeks!
Founder, Alice Holloway, explained: ‘For our Christmas offering we wanted to fuse our knowledge of old school made-to-measure tailoring, with the possibilities of video calls as the modern way of bringing artisanship and technology together. What could be more special a gift to a loved one, than a tailor-made experience dedicated to making them feel sexy and confident in their all their splendour, whilst honouring the natural world by using sustainable materials.’
Alice added: ‘We created Little Black Pants Club as a means to make luxury, comfortable lingerie more accessible and to bring back the incredible feeling that comes with waiting for an item made especially for you.”
Alice has worked in ethical micro-fashion businesses since graduating from Central St Martins in 2008. She started forging links between CSM and Fairtrade jewellery activist Greg Valerio whilst at University, sourcing recycled leather for an accessories collection for ASOS, and using organic cotton and organic silks for collections sold in Coco De Mer.
Now Little Black Pants Club is her latest venture, after becoming an active retailer and selling at scale in 2018. It offers a luxury, sustainable luxury brand, bringing made-to-measure into the modern age. Using her experience in ethical sourcing, and a growing philosophical awareness of the ways that our experience of pleasure is intertwined with a quest for lifestyles within our planetary boundaries.
So far, Little Black Pants Club has had 300 made-to-measure pieces made, and the brand doubled their membership between 2018-2019.
To Alice, Little Black Pants is about empowering women: ‘Ultimately, we believe that our members are the best judge of what works for their bodies and their wardrobes, so we like to make them part of the process,’ she said.
‘We don’t write feminist slogans on T-shirts. We write them in our business plan – where they really matter.’
Find out more here.