Plant-based Brand, ‘Cure Hydration’ Expands To Increase Access To Hydration Products (For All)

Cure Hydration, a female-founded company, is increasing accessibility to its’ wellness products, providing clean hydration for all.

The functional hydration brand is now expanding to 4,200 retail stores nationwide, thanks to $2.6 million in seed funding. The round was led by Lerer Hippeau with additional participation from M3 Ventures, Litani Ventures, Andy Roddick, Nas, Matthew Dellavedova, Philip Krim (Co-founder & CEO of Casper), and Nick Green (CEO of Thrive Market), as well as others. 

Cure Hydration is redefining wellness by building an accessible hydration brand centered around inclusivity and well-being – from marathon runners to those struggling with chronic illnesses.

Within this new rollout, the brand is also launching new flavours and functions, including Ruby Riot Grapefruit and Laser Focus Matcha, due to the success of initial flavours.

‘Cure’ is the only organic hydration brand with a science-backed formula, plant-based ingredients, no added sugar and with 4x the electrolytes of leading sports drinks. 

With 75% of people being chronically dehydrated and the average 20oz sports drink containing 36g of added sugar, Cure’s drink mix, which is based on the World Health Organization standard for Oral Rehydration Solution, is proven to hydrate as effectively as an IV drip.

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Made with clean, sustainably sourced ingredients such as organic coconut water and pink Himalayan salt, Cure provides your body with everything it needs for optimal hydration. 

The company’s medical advisory board includes dedicated experts Dr. Roshini Rajapaksa (a Gastroenterologist), Dr. Dana Cohen (General Medicine, Author of Quench), and Brooke Alpert (Nutritionist, and Author of The Sugar Detox).

Founder & CEO of Cure Hydration, Lauren Picasso, explained what pushed her to create Cure: “Whether I was training for a triathlon or sweating it out in hot yoga, recovery was always a challenge. I decided to create a solution that could hydrate effectively but used plant-based ingredients.

As a female athlete herself, it is also important to Lauren that the company’s CSR strategy focuses on empowering women: 1% of Cure’s 2020 sales are going to SheIS to promote women’s sports. 

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