Manchester fashion brand ‘K, Babe‘ – an offshoot of disability-conscious clothing company, Kintsugi – has announced that 50% of their profits from sales of a t-shirt mocking Boris Johnson will go to Manchester Central Foodbank.
The t-shirt, featuring a graphic design resembling the prime minister alongside the words, ‘Eton Mess’ – has seen increased customer interest recently, prompting the company’s founder, Emma McClelland to reach out to the foodbank.
Founder Emma said: “Manchester Central Foodbank is critical for the number of people in Manchester experiencing food poverty – a number that has grown under the Covid-19 pandemic and, in my view, under a Conservative government.’
Manchester Central Foodbank, part of The Trussell Trust network, is a student-led charity serving emergency food to people in crisis, and provides a three-day, nutritionally-balanced, emergency-food parcel to support to local people through referrals, and they work with over 100 professional front-line care organisations.
Emma explained: “When I noticed the uptick in sales of this particular design I saw an opportunity to divert some of the profits to an organisation that, in my opinion, works overtime to counterbalance the government’s inaction on food poverty, as do many other charities – and Marcus Rashford!“
Each month, K,Babe will match the amount made from sales of the t-shirt, before donating it to the foodbank.
To donate directly to Manchester Central Foodbank, you can visit: https://www.justgiving.com/m-c-f
K, Babe is the sister brand of Kintsugi Clothing, a disability-conscious clothing company founded in 2018 by first-time entrepreneur and former features writer and editor Emma McClelland.
Kintsugi creates useful, accessible clothing, designed with disabled women in mind. Fastenings are made easier, utility is added and consideration is given to how each garment will work in the seated position (i.e. in a wheelchair).
Kingtsugi’s brand stocks its’ clothing in sizes 8 – 20, and is planning to expand their range, as diversity and inclusion are integral to the brand’s identity, as well as challenging perceptions around disability and size being a key driver/factor.
K, Babe was created in 2020, and sells clothing and accessories that ‘are all about giving the middle finger, challenging societal misconceptions – particularly those surrounding disability, sexuality and gender – and being unashamedly feminist’, as Emma defines it.
To read more about the brand, visit https://kbabe.co.uk