Black-Owned Womenswear Brand, ‘Sunday Archives’ Reintroduces Vintage Styles For February 2021

Sunday Archives is a black owned, womenswear brand launching in February 2021, inspired by vintage styling and heritage pieces. 

Conceived during the first COVID lockdown, the brand doesn’t follow trends, but instead, it celebrates women.

Sunday Archives’ debut Spring Summer 2021 will be a curated collection of timeless, effortless, sophisticated styles that will survive the fast-pace of fashion. Suits are paired with dresses and blouses in a summer palette of pastel.

The collection is a nod to the 1980’s, introducing suiting, premium basics, trousers, dresses and blouses. Sunday Archives sought inspiration from popular films and TV shows of the time for their reimagined collection of ready-to-wear, timeless pieces.

The collection marries strong apricot with soft pastel tones, inspired by the sunny but mean streets of 80’s Miami.  Powder blue shades in oversized blazers and wide legged trousers to shirts, skirts and basics in dusty ivory and buttermilk yellow – compliment the striking palm print seen in the off shoulder dress and scarf.

Founded by Tracey Curran, the brand explores the modern woman, and the combination of both soft and strong attributes.  

Passionate about vintage, Tracey draws her inspiration from archives, memories and people in her daily life, aiming to serve women who find passion in wearing what they want whenever they want. She took the leap into creating her own fashion collection after quitting her fashion buying role at ASOS.

I created Sunday Archives because of my love for vintage clothing,’ said Tracey. ‘I wanted a brand for women who are strong and spirited just like myself who want to feel good by looking good!’

Playing with details, she loves to create new styles using vintage clothing as a foundation and each season, Sunday Archives will offer a collection of wearable pieces designed to be worn effortlessly with changing themes and style.

I look to old movies, TV shows and vintage runways for inspiration’ explains Tracey, “old family albums are also a great source for research.  My father-in-law has the most incredible wardrobe and some of the most amazing blazers I’ve ever seen.  He still dresses like he is in the 70’s!  When I travel, I always dedicate some time to explore vintage shops around the world.

For Tracey, the core of Sunday Archives is modernising vintage clothing for the woman of today.

And with travel restrictions in place, designing a new collection during lockdown has been challenging, as visiting suppliers turned out to be forbidden.

Natural fibres run across the brand’s premium basics line, while soft modal, tencel, organic cotton and silk feature in the seasonal, unique pieces.  During the weeks of lockdown, Tracey was on a relentless search for high quality fabrics and materials, and had many samples arriving everyday from multiple suppliers. 

The beautiful and stylish collection result from Tracey’s hard work and perfectionism: ‘if I don’t 100% love it, it’s not going to make it into the collection’, she confessed.

Find out more here.