Jewellery Start-Up, Influenstar – Offers A ‘Silver Lining’ For The Eco-Conscious Consumer
Offering a range of affordable and environmentally friendly jewellery (and providing a sustainable alternative to fast fashion for eco-conscious consumers), each piece of Influenstar jewellery is made from recycled 925 silver, and is hand-finished in Europe.
Founded by a Birmingham-based mother of two, named Ruth Morris – last summer in 2020, the eco-conscious brand was inspired by her passion for accessories and her growing efforts to shop more consciously.
Ruth saw a gap in the market for a middle range jewellery brand that was stylish, yet sustainable, and moved away from the detrimental effects that fast fashion has on the environment.
Having spent the first half of 2020 furloughed from her part-time role, Ruth decided to go at it alone and she developed the brand and strategy behind Influenstar, before launching in November.
“I was a teacher for 16 years, before leaving the professional to spend more time with my daughters, so the idea of running my own venture was originally really new to me. We’ve seen a massive rise in people’s consciousness about single-use plastic but, actually, the process of silver mining is another example of the negative impact that humans are having on the environment. But it’s something that can be easily changed, if brands are more conscious and promote less fast fashion.”
The mumpreneur spent lockdown researching suppliers and then went on to launch the website during Black Friday weekend.
Ruth explained: ‘My main aim was to offer a range of accessible recycled accessories that help to save the planet, but without compromising on quality and durability. I am so excited to have finally launched Influenstar and I’m excited to see what’s ahead in 2021. I want this to spark change in the accessories industry and encourage more consumers to think about what they buy and where it actually comes from.’
Influenstar is available to buy online and aims to empower people to find their style, whilst also shopping sustainably.
Stocking a range of earrings, necklaces, pendants, bracelets and rings, all pieces are created with silver that has lived a previous life.
All of Influenstar’s jewellery is made using recycled silver, which omits the damaging mining and refining processes of extracting new resources from the earth. By skipping this process, Influenstar helps to create less waste, cut down on C02 emissions, reduce water usage and other environmental impacts.
To find out more about Influenstar, visit www.theinfluenstar.com