After being prescribed dog shampoo for her acne, entrepreneur, Emilia Makosa – decided that representation in the UK Personal Care and Beauty Industry for dark skin needed a big shake-up.
Emilia Makosa, the Founder of Emeilleurq Skincare is looking to kickstart the dark skincare revolution, and since a recent report from Refinery29 found that 47% of dermatologists felt that their medical training did not prepare them to treat dark skin tones, Emilia’s skincare brand has come to save the day with a brand new range of reliable products.
Furthermore, the fact that Black women in the US spend nearly nine times more than their Caucasian counterparts on hair and beauty products, drove Emeilleurq to step up their game in providing for those with dark skin.
Originally from South Africa, she suffered what she describes as the “the worst acne ever” around her 34th birthday, and she did what most people would do: she went to her doctor for help. Only, she was shocked when her doctor prescribed her with dog shampoo for her skin condition. Without much surprise, it only worsened her acne.
Emilia started her brand, Emeilleurq Skincare during the COVID pandemic six months ago with the goal of creating science-backed skincare products for under-represented skin types.
She explained: “Skincare has become overly complicated and with so much misinformation regarding BHA and AHA acids on dark skin, we wanted to be a source of credible, reliable information and provide non-toxic products that will tackle prevalent issues like hyperpigmentation on darker skin tones.”
Currently, there are 25,000 beauty brands on the global market with most skincare products created for darker skin tones containing hazardous ingredients to lighten one’s skin. Sephora, for example, one of the world’s most recognised beauty retailers, only stocks eight brands that cater to melanin-rich skin tones out of nearly 300 brands.
There are over four million women from diverse backgrounds currently residing in the UK. With this comes a diverse range of skin needs.
Needless to say, the issue Emeilleurq is addressing is the the lack of representation in the pandemic skincare buying boom, and the brand is looking to change that with their line of inclusive natural, science-backed skincare products that will simplify the skincare regime at an affordable price range.
Find out more here: https://www.emeilleurq.com