BBC Apprentice Entrepreneur, Oliver Nohl-Oser – Is Bringing Restaurant Quality Meal(s) To Doorstep

Given that Valentine’s Day falls on a Sunday this year, not to mention that a lot of us will be missing out on the traditional pub roast (due to lockdown), the next best thing, is an at-home, restaurant-quality meal, delivered by James Alexander Fine Foods (Cumbrian produce), straight to your door.  

The nation may be spending this Sunday 14th February in lockdown, but that won’t stop the Great British spirit from powering through and celebrating at home, whether that means with a loved one, family, a social bubble, or the dog. 

Designed as an alternative to ‘The Great Sunday Roast,’ the multi-award winning, three-bird roast from James Alexander Fine Foods, are boneless, easy to carve, full of flavour and are guaranteed to impress. 

Their Valentine’s Special is 700g, and comprises of chicken, duck and pheasant, expertly combined together, so that each bird cooks simultaneously, and so that the juices combine exquisitely.

Luxury gluten-free pork stuffing is added for a ‘melt-in-your-mouth’ texture, adding succulent flavours inside, – as well as a decadent 30g jar of Truffle Honey (from the Truffle Hunter), to drizzle on top and a couple of sprigs of rosemary, to add depth and visual effect. 

For those looking for the ‘wow’ factor, add some decadence to your weekend, and go for the Full Package, which also includes Ollie & Lucy’s organic sausages and smoked streaky bacon for breakfast in bed, as well as a bottle of Hawkins Bros Rose Reserve English sparkling wine, Solway Firth smoked salmon, Exmoor caviar, and two pots of Baxter’s Potted Shrimps for a delicious starter to the roast.

The 3 Bird Roast with a 30g jar of white truffle honey is £35, including free delivery in a temperature-controlled box. 

The ‘Full Package,’ which includes a 3-Bird Roast, Hawkins Bros Rose Reserve NV, 100g Solway Firth Smoked Salmon, 2 x 50g Baxter’s Potted Shrimps (one each), 10g Exmoor Caviar, Ollie & Lucy’s Pork Breakfast Sausages, and Smoked Streaky Bacon, – costs just £100. 

James Alexander Fine Foods was born in 2011, thanks to born-and-bred entrepreneur, Oliver Nohl-Oser, who appeared on the 2016 season of BBC’s The Apprentice. 

Oliver lives and breathes authentic locally sourced produce, which he combines with his countryside knowledge, and his passion for quality British food – apparent in the selection on offer from James Alexander Fine Foods, – which brings together the very best produce that Cumbria has to offer, by working closely with local producers, to promote their products to a wider audience. 

Lord Sugar may have said no to Oliver 3 weeks in to the renowned BBC programme, but that didn’t stop him from launching 2 very successful food businesses, The Cumbrian Sausage Company, James Alexander Fine Foods, and his latest venture (with his wife), – Ollie & Lucy’s, which will deliver premium quality meat boxes and ready-made-food to your doorstep.

The husband-and-wife duo are also working on an artisan Scotch Egg project with leading food manufacturer, Addo Foods Ltd – and are very close to signing off an export deal with leading retailers in China, for their award-winning Rope Hung Smoked Salmon. Over the 2020 Christmas period, Oliver reported a 500% increase in D2C sales for James Alexander.

Oliver set up The Cumbrian Sausage Company when he was just 23 years old, – with a friend from University: first supplying delis and delivering direct to consumers, and then moving into supplying meat to restaurants, and running market stalls at the likes of Duke of York Square in Chelsea. 

In 2015, The Cumbrian Sausage Company made it onto the shelves of supermarkets both in the UK and internationally, and could also be found being served directly to consumers at events such as Glastonbury and Henley Regatta. 

Oliver expanded further into the meat business in 2011 with James Alexander Fine Foods, creating his most renowned product to date, the bespoke three, four or five-bird roast (consisting of turkey, pheasant, chicken, duck and pigeon). 

Oliver initially studied Countryside Management and Rural Studies at Newcastle University, and now he resides in picturesque Wiltshire with his wife Lucy, a professional chef who trained at The Grange, making the pair a force to be reckoned with in the foodie world. 

Entrepreneur, Oliver commented: “With a countryside background, knowledge gained at university and a passion for quality British food, I live and breathe authentic locally sourced produce. I work closely with local producers to promote local products to a wider audience. Cumbria’s unique climate, its rolling hills and downs covered with sweet scented heathers, clover and brackens produce happy animals, which leads to tender, succulent and tasty products.

Grab yourself a treat this Valentine’s, on James Alexander Fine Foods’ website: