Decorasian: The Eco-Friendly, Luxurious Gift Packaging Brand

Decorasian is a luxury, bespoke gift-packaging brand, with a mission to create happiness and joy through the art of gifting, with their eco-friendly products.

Their products are made from eco-friendly, recycled cottons and silks, and the brand prides themselves on an emphasis of luxury, elegance and quality, – with signature, bright colours, intricate graphics and patterns. 

Decorasian products can be be reused by the recipient around the home as decorative pieces, storage or recycled to be gifted once again.

Gifting someone can bring happiness and joy, and often even more so than receiving the actual gift itself. Decorasian believes that these positive effects are elevated when a gift is packaged to perfection. The creativity behind the gifting process is something that Decorasian loves and adores.

Founder, Jinny Kudhail, – launched the business following her niece’s wedding, as she couldn’t find any suitable gift packaging products to create the ‘wow’ factor for her beautiful presents.

Gifting at Asian weddings plays a huge part in traditional ceremonies and rituals, and not only is the bride and groom gifted, but guests and other family members are also gifted at various stages of the wedding journey.

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What began as a wedding-focused business in 2017, – has rapidly expanded into a corporate event and client appreciation business, but prior to starting her gifting business, Jinny worked in a rather different sector in management in the NHS, where her career spanned over 10 years, and she was responsible for setting up new services and departments. 

Decorasian’s ranges and collections of products are currently stocked in over 10 independent boutiques in the UK, and the company is in discussions with some prestigious stores, and they recently secured a presence in Australia, and will soon be launching in the USA with international shipping.

Their studio in South Staffordshire sees customers via an appointment system. They are currently taking virtual appointments, and their online store has seen an 90% increase in sales during lock-down, as birthdays and special occasions must go on.

Jinny said: “We are looking forward to Decorasian becoming an international brand as we are getting customers and orders from America, Canada, Australia and the Middle East.”

In 2020, the brand was awarded “Highly Commended” Gift Products in the Gift Of The Year Competition, a highly recognised award by the Giftware Association, and they went on to receive further recognition from the Midland Enterprise Awards for Best Luxury Gifting Products and Services.

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