Boxcitement: Improving Your Mental Health, One Box At A Time

Since the onset of the Covid-19 pandemic, subscription box brand, Boxcitement – has been looking after their regular subscribers, by paying extra attention to their mental health (in addition to the usual physical products provided in their popular boxes).

Boxcitement brings fun, monthly subscription boxes crammed with stationery, jewellery and gifts, – most of which are designed in-house, and are created by artisans, exclusively for Boxcitement.

In addition to the existing products sent out in Boxcitement’s usual monthly subscription box, the brand has also written extensive articles about how to improve your mental health, reduce stress, and the importance of staying in touch with those who matter during these difficult, isolating times.

On top of this effort, they have also sent out regular crafting newsletters and free printable downloads to help their subscribers stay busy and connected, and they’ve made the crafting projects that were previously only available to their email subscribers – now accessible to everyone.

The theme of their boxes has evolved over the past year to reflect that people are now stuck indoors, missing their friends and family, and are needing to stay busy and occupied whilst everything is closed. 

Last summer’s ‘Touchy Feely’ box included a semi-precious worry stone that can be rubbed against the thumb to alleviate stress, as well as a custom ‘hello’ necklace to help counteract the feeling of isolation that wearing a mask can induce. 

Another one of their boxes featured a touch-free key, whilst another included a mindfulness colouring book with an explanation of how mindfulness can help alleviate feelings of anxiety and fear.

Boxcitement’s Creative Director, Debi McCormack revealed: “Our subscribers have really appreciated the caring, holistic experience of being part of the Boxcitement family and this is something we aim to improve and grow. We believe this sets us apart from regular subscription services, and we receive amazing feedback every month from people who look forward to their regular treat and see it as something to cheer them up.”

Not only has Boxcitement evolved to meet the needs of their subscribers during current conditions, but by doing so, they have connected more deeply with subscribers and customers, and will continue to develop their offering along these lines when the pandemic eventually subsides.

Founder Debi McComark crafted Boxcitement in 2015, partially made possible thanks to her background in design and advertising. Her idea was to put all of the pleasure that buying exclusive, British-designed gifts brings into a surprise package every month. 

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The brand’s boxes follow a completely different theme each month, and they contain cool stationery and greetings cards, and quirky jewellery using traditional and cutting edge techniques, simple craft projects, home décor, and wrapping accessories. 

We asked Debi McCormack what inspired her to set up Boxcitement, and she said:

“My partner Sean and I have both worked in the creative industries throughout our careers, including graphic design, fashion and jewellery making. Originally, I had dreamed of opening a gift shop, but I wanted to combine my love of design and creating – with a retail outlet, rather than selling other people’s creations.”

“And so, we came up with the idea of a monthly subscription as it ticked all our boxes: ecommerce, creativity, a loyal community of customers who we can get to know during their subscription duration, and the opportunity to constantly design and create new products. It’s my perfect job!”

In terms of success, the brand is achieving fantastic attrition and retention when it comes to the length of their customer subscriptions, and they’ve been featured in the Metro as ‘one of the best subscription boxes for aiding mental health.’ They also send out hundreds of boxes each month.

Boxcitement subscribers receive ongoing e-zines containing craft projects, free printables and downloads, keeping the fun going even between boxes, and there’s no commitment: customers can stay with Boxcitement because they want to, not because they have to.

Their boxes are letterbox friendly (making them ideal gifts to send through the post), with their content suitable for all ages: mothers, daughters, wives, employees, teachers, and friends. 

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