Global WAKEcup: The Zero-Waste, Reusable Brand That’s On A Mission To End Single Use Plastic

Global WAKEcup is more than just a stylish, sustainably-sourced coffee cup and/or water bottle: it’s a movement towards a world where everyone can choose to reuse, and say ‘no’ to single-use plastic. 

The brand/movement was born in 2018 after two old friends, Buffie and Nick watched David Attenborough’s iconic ‘Blue Planet’ series, and they collectively felt a strong urge to get involved in the fight against single-use plastics.

Quickly shifting from their music industry background(s), the pair began to provide products made from natural, recyclable materials such as bamboo, stainless steel, copper and glass, as well as using plastic-free packaging, including green jiffy bags, recycled cardboard, and paper tape. 

From their #1weekplasticfree challenge, to their podcast on climate action, the brand is constantly campaigning for change at an industry and everyday level, donating 10% of their profits to the Marine Conservation Society, which works tirelessly to protect saline and marine habitats.

Their contributions help to fund everything from organising mass beach cleans, to campaigning for plastic bans.

Nick McEwen, one of Global WAKEcup Founders, said: “Each year 100 billion coffee cups end up in landfill. Just one plastic bottle can take up to 1,000 years to decompose. These facts are what motivate us and keep us going. We strive towards a future with no single use plastic and hope we can inspire others to aim for this too.

During the Coronavirus pandemic, Global WAKEcup has donated hundreds of WAKEcup water bottles to NHS staff, as a way to thank our incredibly brave doctors, nurses and care workers across the nation during the current crisis. For each sale, they have donated a product to an NHS superhero.

Global WAKEcup is now stocked in Selfridges, Not on the High Street and the Queens Estate at Sandringham, and their turnover has doubled every year since launch.

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