Skincare Brand, Altruist – Steps Up To Support ‘Beauty Banks,’ And The NHS

Altruist, the dermatologist skincare brand – has donated well over 4,000 units of its best-selling ‘Altruist Dry Skin Repair Cream,’ to good causes.

One thousand units were donated to Beauty Banks, – the charity on a mission to end hygiene poverty in the UK, by supplying personal care and hygiene essentials to people in the UK who can’t afford them. The units will then be distributed by Beauty Banks to food-banks, domestic abuse charities, care leavers associations, and homeless centres across the UK.

A further 3,000 units were donated to Maidstone and Tunbridge Wells NHS Trust and Dr Birnie’s workplace, East Kent Hospitals NHS Trust, where they will be distributed to staff battling COVID-19.  

Frequent hand sanitising, combined with freezing temperatures, is leaving NHS workers with sore, dry skin, and the Altruist Dry Skin Repair Cream will help to alleviate this. 

Jo Jones, the Co-founder at Beauty Banks, commented: “We can only run Beauty Banks thanks to the generosity and kindness of brands like Altruist. Thanks to them, we have been able to reach hundreds more people living in hygiene poverty in the UK. We are so grateful to them.”

Rita Lawrence, Associate Director of Organisational Development for Maidstone and Tunbridge Wells NHS Trust, added: “Our teams are going above and beyond in the battle against COVID-19 and this donation will help keep their skin protected and healthy. Dr Birnie knows first-hand how hard NHS staff are working and we really appreciate this support.

Altruist, Founded in 2016, is the proud creation of Kent-based dermatologist and skin surgeon, Dr Andrew Birnie, and Dutch economist David Westerbeek van Eerten. The brand is no stranger to supporting charitable causes, and on top of this, 10p from every product sold from the Altruist range is donated to charities that help people with albinism in Africa.

The brand has been featured in The Guardian, The Daily Mail, on This Morning and BBC South East, and their sales have grown exponentially year on year. Their products are also available in the UK, Belgium, Netherlands, Spain, Italy, Germany and Romania.

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