TALA Launches Their BRAND NEW Pyjama Range, #TALASINPYJAMAS
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George Taylor
- 24th March 2021
- 5 minute read
TALA – the rapid-growing, slow-fashion, sustainable-style brand, – is here to shake up your wardrobe once again, with the launch of their BRAND NEW pyjama collection, #TALASINPYJAMAS – with two new shirt additions just added to the collection.
Alongside this, TALA is also just about to release their cosy loungewear sets – beautifully crafted from 100% recycled materials: ‘comfort meets effortless glam,’ with TALA’s sumptuous pyjama sets. Sustainability remains at the core of this collection, with all scrunchies made with pyjama off-cuts, ensuring minimal waste.
TALA is famous for their high-performance, flattering pieces – that DON’T cost the earth. The entire range is made up of on-trend staples across: activewear, loungewear, streetwear, underwear and accessories, with sustainability ALWAYS at the core.
As a brand, TALA provides complete transparency across every aspect of the supply chain, and the sustainability of each item, with ALL pieces created, using either recycled plastic bottles, up-cycled (or recycled yarn), including factory off-cuts. The brand aspires to save over 22 litres of water, and 1kg of CO2 – compared to non up-cycled Polyamide.
TALA’s packaging comes with a swing-tag filled with seasonal plant seeds, – that customers can grow at home. The tags are bound with hemp twine to ensure that they’re fully biodegradable. Additionally, all packaging is 100% recyclable, avoiding any nasty waste heading to landfill. And, they’re on a mission to create 100% recycled and up-cycled, sustainable styles that are accessible to everyone.
TALA was first conceptualised in 2019, when founder Grace Beverley discovered that there weren’t many activewear brands that were sustainable, inclusive and accessible in terms of price points. Noticing a huge gap in the market for a company that matches the prices of similar activewear companies, but is sustainable and ethical, TALA was born.
Grace has amassed a loyal following of over one million, – through documenting both her fitness and her business journeys online, and TALA has gone from strength to strength since its’ launch, with their debut CORE collection selling out in just 20 minutes, and amassing a social media following of over 200k, and £6.2m in sales its’ first year.
Grace Beverley (London’s Young Entrepreneur of the Year (Natwest GBEA) and also a Founder of fitness tech brand, Shreddy) – is a successful female entrepreneur/leader who possesses a Sustainable Business accreditation from Harvard Business School, and was named first in Forbes’ 30 Under 30’s Retail And E-commerce list at age just twenty-three.
Grace’s work has also led to her winning the Good Influence ‘Women in Business’ award, ranked as the 26th most influential online creator by the Sunday Times, and featured in Glamour alongside Emma Watson and Rihanna as one of the ‘the 10 amazing multi-hyphenates to be inspired by.’
Find out more here: www.wearetala.com
