Sian Marie, the sophisticated lounge-wear label (driven by quality craftsmanship), – has announced the launch of their brand new collection, ESSENCE 1.0, – which consists of tonal contemporaries, and forward-fashion pieces.
ESSENCE 1.0 consists of structured nylons, chic satins and soft touch mesh fabrics, – which are combined with simple branded touches to form a transitional range (suitable for lounging indoors, and for hitting the streets).
Sian Marie as a label, is driven by quality craftsmanship and figure-flattering-fits, and the brand celebrate(s) the female form at its most powerful, with each collection blending on-trend prints with premium fabrics, custom trims and simple, yet innovative graphics.
Founded by Leeds-born Sian Gabbidon (the daughter of a hardworking nurse named Amanda, and factory worker, Steven), Sian began her journey from very humble beginnings.
Her childhood was spent growing up in council estates, and her mum and dad dedicated their time to providing a better life for their only child. Because of this, Sian spent a lot of time with her grandparents, and it was here that her creative flare started to grow. She would spend time with her nanna drawing, painting, learning how to knit/sew, and much more.
After getting her first sewing machine at the very young age of just 16, her passion quickly grew, and she went on to study Fashion Design with Marketing and Production at Huddersfield University. And after being told by a tutor that she ‘must be in London to succeed in fashion,’ Sian decided to defy the rules and prove them wrong, which she has since gone on to achieve.
Sian went on to receive a first class honours degree, and her early post-Uni career started out in marketing. She also set up an Instagram page to showcase some of her fashion designs on the side – which were mainly focused on swimwear, as she felt that this area completely lacked in the market, with repetitive styles and basic shapes.
Her designs were an overnight hit, and she began receiving messages from stylists, boutiques and influencers asking for her products, as they loved her designs.
This then led Sian to design an array of bikinis in 2016 for TV star Kate Wright, who was very popular at the time, and she went on to wear those designs on a holiday in Dubai, which received a huge amount of press. The likes of Love Island stars, Molly-Mae Hague and Maura Higgins have since been captured sporting her styles, as well.
Through learning, Sian taught herself the fundamentals of setting up a business to keep her costs low, such as how to build a website, how to effectively use social media, and how to market to grow her brand organically.
In 2017, her label, Sian Marie was finally born – which focussed on making women feel amazing, by allowing them to make their outfits ‘their own’ through reversible, multiway styles.
Initially founded in 2016 as a swimwear and fashion brand, the label has since pivoted, and they’ve gone on to expand their product range and offering, which now includes coats and jackets, sweatshirts and hoodies, tracksuits, dresses, tops, bottoms and face coverings.
Sian also became a huge success story after winning Series 14 of BBC’s The Apprentice in 2018, with Lord Sugar injecting £250K into the business, and her brand was quickly picked up by ASOS shortly after the show.
We asked Sian about COVID’s impact on the business, and she said: “After a tough year with covid, and being predominantly a swimwear brand – with holidays cancelled and staying in being the new going out, we had to adapt quickly! I designed and produced a new loungewear collection to suit a wider audience.”
We also asked about Sian’s new collection, and she added:
“I’m really excited to see the reaction we’ll have to this. This has been almost a year in the making, and I’m very proud of the development of the range – alongside launching it across the globe! We are set for big things in 2021-22, and I can’t wait to expand, develop and continue to grow.”
The brand is now stocked in a variety of retail giants in the UK and internationally, in-store and online.
To find out more (and to check out the new collection), head here: sianmarie.com