Irish Beauty Brand, Carter Beauty – Launches In Walmart, In 1500 Stores In The US

Carter Beauty Cosmetics by Marissa Carter is now stocked in 1500 Walmart stores in 47 states across the U.S.A, – a goal which Marissa has aimed and strived for since Founding the brand in 2018.

“I’ve been visiting the US for trade shows since very early on in my career. The US is a massive market, with every cosmetics brand fighting for shelf space. It’s such an honour for a retailer such as Walmart to list Carter Beauty so early on in our journey. I can’t wait to see what we can achieve in this brand new market,’ shared Marissa.

The US cosmetics industry is mammoth, with the personal care segment projected to reach €82,264M in 2021, and Carter Beauty aims to take a slice of that pie, – and become one of the market leaders in the US: flying the flag for Irish brands. 

Carter Beauty is the first ever Irish cosmetics brand to have secured an instore listing in Walmart, which follows on from the brand resonating with customers across the UAE, – who are seeking high quality, vegan, cruelty-free, and easy to use products. The Irish beauty brand is available in many of the leading cosmetics retailers across the UAE, including: Carrefour, Debenhams, Esprit and GLU.

Marissa, the CEO and Founder of Carter Beauty, began her career teaching beauty therapy, before going on to open her first business. She started the Carter Beauty Salon in the laundry room of a rented house, back in 2006. By 2012, Carter Beauty Salon had expanded, become an award winning business, and was one of Ireland’s leading beauty salons.

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It was that year in 2012, that Marissa launched Cocoa Brown, the world’s first 1 HOUR TAN. Since it’s launch, Cocoa Brown has grown to be the leading express tan in Ireland, the UK, and Sweden. It can be found in over 20,000 retailers, across 23 countries.

Carter Beauty is Marissa’s latest venture and, as with all ‘by Marissa Carter’ products, it stands for quality at affordable prices. The brand is 100% cruelty-free, Peta-approved, and is available in leading retailers worldwide, including Walmart, Douglas and Boots.

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