A 14 year-old, first-time entrepreneur, Jasmine Bull, – has transformed lock-down uncertainty into the launch of her own eponymous beauty brand, Beauty By Jas.
Released with the help of Beauty Stable (a celebration of homegrown British brands, and a stable of natural beauty products; – the company personally blends and hand-makes each one of their special formulations), – the Jasmine range of creams and scrubs uses glass packaging and recycled ingredients, combining environmentally-friendly products with affordability.
For many teenagers, lock-down has been said to have created a ‘lost generation’ at risk of mental health issues, unemployment, and loneliness, but for Jasmine, – it motivated her to use her newly-found spare time to launch an environmentally-friendly beauty brand.
Born and raised in Romney Marsh, Kent, Jasmine, – the eldest of 3 girls brought up by a single mum, is the first to admit that her route to entrepreneurship was unexpected: “A few months ago, I was going to school, and worrying about which GCSE options to take – the usual things!” she explained.
“When school shut, I started helping out my mum, Emma, in the Beauty Stable factory in the evenings, and it inspired me to think about what I could make,” said Jasmine.
Throughout lockdown, Jasmine used her spare time to learn about packaging and production, and she conducted extensive testing within her local community. The result was her Jasmine range, – a selection of creams and scrubs that absorbs beautifully into the skin, and are purposefully designed to leave your skin feeling fresh.
Like many teenagers, Jasmine is environmentally-conscious, so everything from the glass packaging to the individual ingredients has been carefully considered.
“It’s been a real community effort. I even went into Coach House Coffee, a local coffee shop in New Romney, and spoke to them about their coffee grounds. We’re now using them in our products, helping to reduce waste,” explained Jasmine.
And whilst environmentally-friendly products often receives criticism for their high price points, the Jasmine range is intentionally affordable.
Particularly heartwarming is Jasmine’s mission to break barriers in the beauty industry, notorious for its elitism. Although the brand is targeted at Generation Z, – through to millennials, Jasmine’s personal motivation is to help improve the self-esteem of young girls like herself: “Having struggled with acne, I particularly want young teenagers to feel better about themselves.”
Marva Williams, a Beauty Stable Co-Founder, said: “We are so proud that Beauty Stable is a business with an ethos of nurturing young visionaries like Jasmine. Yes, she is fortunate enough to have a mother who demonstrates the power of a working mother, but she took the initiative to work and create her own brands.”
Last August (2020), the beauty industry initiated a campaign called #BeautyBacked, supported by industry experts, the British Beauty Council and BABTAC. The campaign aims to raise money, support and awareness of the issues the industry faces as a result of the pandemic.
Jasmine is donating a portion of her proceeds to the ‘Beauty Backed’ campaign, and is supporting the campaign to show solidarity to those members of the beauty industry who have been adversely affected by the latest lockdown.
Beauty by Jas will be donating £1 from every product sold to the campaign, for the length of lock-down, and the company hopes to help the beauty industry through these problematic times, whilst raising awareness of the Beauty Backed effort.
You can find out more here: www.beautybyjas.com