Irish Athleisure Brand, Peachylean – Secured Investment On BBC’s Dragon’s Den

Sharon Keegan, the CEO and Founder of Irish athleisure brand, Peachylean – appeared on BBC’s Dragons’ Den, and the brand secured a £100,000 investment from Touker Suleyman, Sara Davis and Tej Lalvani.

Sharon described the investment win/trio as her “dream team.” The combination of three high-profile backers will bring significant experience and knowledge to the Peachylean brand, – particularly from an ecommerce, retail and lifestyle perspective.

We are hugely proud to appear (and to be successful) on a platform as prestigious and well known as Dragons’ Den. Pitching to the Dragons’ on the BBC was greatly symbolic, and it was a big turning point for me, as I had to battle my own inner dragon(s) first. So to receive three offers from such well-respected business people shows the financial viability of the idea, which as a Founder – is incredibly gratifying,’ said Sharon.

So what is Peachylean, and what’s the back story?

Well. At the age of 33, Sharon Keegan became a first-time mum, but unfortunately, – she battled with postnatal depression. However, instead of letting it beat her, she decided to study Innovation And Entrepreneurship at University College Dublin.

Not only did this help her to overcome her own anxiety and postnatal depression, but it also inspired her to create a product that would help other women who were going through the same thing. And having found solace in exercise throughout the most difficult period in her life, she turned her hand to athleisure, and so Peachylearn was born.

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Peachylean makes stylish, high-quality, supportive, and high-waisted gym leggings, and the brand is on a mission to help women feel comfy and supported in their skin, whilst giving them the confidence and self-esteem to exercise and improve their mental and physical health and wellbeing.

Launched in 2018, the company now boasts an all-female design and management team, and their innovative support wear, – is gaining rapid global momentum.  

As well as winning the hearts of three Dragons, Sharon also boasts multiple awards, such as the UCD Entrepreneur of the Year 2017, and Best Pitch of the Year 2018, – which led her to secure Enterprise Ireland’s Competitive Start Fund, of which she bagged €50k to fund and scale the Peachylean business idea. And as a result, the brand was also an SFA winner of New Emerging Business, 2019.

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