SOS Serum Launches ‘SOS Cleanse,’ – A BRAND NEW Gel Cleanser Formulated Specifically To Calm Your Skin

Daily-cleansing is one of the most overlooked areas, when it comes to our skincare routine. A good cleanser should be effective at not only removing our makeup, but also, – at keeping our skin calm and balanced. And this is where SOS Serum’s ‘SOS Cleanse’ gel-cleanser steps in…

Formulated by a chartered scientist, a chemist and a Fellow of the Royal Society of Chemistry (named Bruce Green, who is also well-known known for Founding Veggi Wipes), – the BRAND NEW SOS Cleanse, is the latest addition to the SOS Serum skincare range, and it aims to calm and instantly soothe and cool the skin’s outermost layer, leaving it prepared and ready for the day.

The cleanser formula contains the same ‘melt flow index’ as the skin, which ensures a gentle, but thorough cleansing, – that flushes the pores and dissolves the makeup. The product is also infused with a blue daisy extract, – which helps to restore the pH balance of the skin, whilst desensitising and boosting its’ natural moisture barrier. The product is also vegan and cruelty-free.

Bruce developed his SOS Serum skincare range back in 2018, where he formulated different products, such as a sun cream, a day cream, and a hand sanitiser.

The brand’s first product was such a success, that it inspired Bruce to add other products to the range, with each formula consisting of simplified, minimal, and naturally-pure ingredients. The brand has become an overnight sensation in the UK, and across the planet.

To date, SOS Serum has received multiple awards, including the ​2020 Global Excellence Awards (the Most innovative Skincare Brand), and in 2021, – it was featured at the Beauty Shortlist Awards for its SOS H20 Day Cream. The same year, the brand also received the Bronze Best Serum at the UK Global Makeup Awards, for its SOS Serum.

The company’s success(es) to date, and their award wins has “re-enforced our philosophy,’ said Founder Bruce Green: ‘SOS Serum is the ANSWER TO SENSITIVE SKIN.’ ​

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