Vector Consumer Ltd Teams Up With Liverpool FC To Launch A BRAND NEW Nutrition Range In Asia
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Laurene Rey-Millet
- 17th May 2021
- 6 minute read
Vector Consumer Ltd (a Liverpool-based consumer healthcare company) has signed a multi-year agreement with Liverpool FC, – to develop and launch a sports nutrition and food supplements range across multiple markets, – starting out in Asia.
Liverpool Football Club has a total global fan base of over 700 million followers, with 300 million living in Asia, – a place where consumers have become much more health + fitness conscious. In fact, the sports nutrition market in the Asia Pacific region was worth $7.8bn last year in 2020.
The new range, LFC Sports Nutrition and Wellness (created in partnership with Vector Consumer Ltd), – includes sport nutrition products designed for adults who want to lead an active lifestyle, and multivitamins and food supplements for adults and children. The products will be available from next month onwards, starting out on Tmall Global, – the largest B2C e-commerce platform in China.
With a rich and creamy texture, the whey proteins are available in four delicious flavours: French Vanilla, Dutch Chocolate, Cookies + Cream and Strawberry Milkshake.
Matt Banks-Crompton, Vector Consumer’s Co-Founder and MD, explained: “About two years ago, we approached LFC with a new concept: a range of brand new sports nutrition and wellness products formulated specifically for their fans in Asia. The products are developed with local taste in mind: the whey proteins for example, are less sweet than most in the market – with a packaging that bears the DNA of the club.“
Matt also said: “Being only a few miles away from Anfield, it’s very exciting to be working with the club. LFC is my boyhood team!’
Vector Consumer is the brainchild of Matt Banks-Crompton and CEO John Pugh, – who have worked together in the consumer healthcare industry for over 10 years, – driving global brands, such as Scholl and Durex. At the end of 2019, they brought Pharmapac’s sister company, Vector Consumer to life, as the creative, brand building, and consumer facing arm of the group.
In less than two years since its inception, Vector Consumer has launched its own brand of face masks and antibacterial hand gels, VC Protect, AND it was awarded by its local Chamber of Commerce for supplying much needed PPE to front-line workers since the beginning of the pandemic.
The brand has also developed a traditional mint-based solution to ease digestion for A.S. Watson (the world’s largest health and beauty retailer), and this summer (shortly after the launch of the LFC sports nutrition and wellness range in China), – the company will launch its first skincare brand targeted at Gen Z.
Find out more here.
