Baby + Toddler Food Brand, Piccolo – Has Launched 9 Delicious New Products/Flavours Into Their Existing Cooking Range

With Piccolo’s stir-in sauces for babies and toddlers performing exceptionally well last year in 2020, the brand has decided to launch NINE new ‘family favourites’ into their popular cooking collection for young’uns.

According to a recent survey conducted by Piccolo, results showed that parents are cooking at home more now than ever, and Piccolo is the ONLY brand in the market that caters for this need, – setting themselves apart from other brands in the baby-food category.

Piccolo’s Cooking range provides a quick-and-easy solution for parents who want to make healthy, tasty meals for their baby. All Cooking products are organic, low in salt and sugar, and their pasta range now includes gluten-free options. And as with all of Piccolo’s products, these new SKUs are made using 100% organic produce, balanced ingredients, and are low in salt and sugar. 

You can check out the full product below:

  • Organic Pea and Courgette Risotto,
  • Organic Tomato and Basil Risotto,
  • Organic Gluten-Free Baby Macaroni,
  • Organic Gluten-Free Gemmine,
  • Organic Tomato Mascarpone Stir-in Sauce,
  • Organic Tomato Batch Cooking (350g), 

AND there’s a new range of additional, tasty organic stir-in sauces (120g) available in:

  • Classic Tomato,
  • Squash Mac and Cheese,
  • And beef Bolognese.

The products are available in major retailers, including Sainsburys, Coop and Ocado from May 2021 onwards.

Cat Gazzoli, Piccolo’s Founder, said: “Parents have been cooking from scratch more now than ever before. In fact, 87% of parents confirmed that they are now making home-cooked food for their babies. As life starts to get busy again, we want to encourage parents to keep cooking by providing easy-to-use, healthy ingredients.

She added: “Following a successful year in 2020 with our Cooking range, we saw this home cooking trend as an opportunity to increase our offering, as the need for products which support parents’ cooking heightened. This trend has begun to dominate the way parents are shopping in convenience stores as well.”

Coop is the first big convenience retailer to stock Piccolo’s pastas, sauces and stock cubes. The products are also being adopted by new, innovative e-commerce convenience retailers, such as Getir & Bother. 

Launched in 2016, Piccolo is the UK’s fastest growing baby-food company, focusing on nutritious food and family time. Piccolo makes tasty, healthy baby meals, cooking products and snacks. They can be found in Tesco, Sainsbury’s, Waitrose, Asda, Coop, Boots, Morrisons, Ocado, Whole Foods Market and Planet Organic, as well as many independent and online retailers, and on their website.

Find out more here.