From Malta To The Flower Curl®: The Yanika Cordina Story
Yanika Cordina is best-known for her Flower Curl® invention: the heatless hair-curling device, which provides a stress-free alternative to traditional salon styling. But, Yanika’s journey to success didn’t come easily.
Before moving to the UK, the inventor-to-be worked night shifts in a factory, because her dream of becoming a beauty therapist didn’t quite go to plan. But after getting itchy feet, she decided to move to the UK to pursue a more ambitious opportunity: modelling.
“When I left Malta, the plan was to get modelling jobs. But as soon as I landed in the UK, reality kicked in, and I was desperate for work, so I walked into Morrison’s, and I got a job as a checkout girl.”
Again, not quite what she had in mind. But in no time at all, Yanika embarked on some PA courses, and she climbed her way up the corporate ladder, from administrator to PA. But the money was starting to become a concern, and after being refused a pay rise, she decided to look for a weekend or an evening job, but that didn’t go to plan either.
But fear not. Yanika refused to give in, and she took fate into her own hands: ‘I started a pet sitting/dog walking business. I created a website, I set up some Google ads (I had no idea what I was doing), and the next day, I got my first customer! In no time, I was making more than 200 pounds per month.”
She was an entrepreneur in the making. Yanika would run her pet sitting and dog walking business before starting work at 9am, and after her work shifts in the evening, and at weekends. “I had no social life,” she said. The extra 200+ pounds a month funded the Flower Curl® product, and the Cordina Hair business.
Yanika’s first product (the Flower Curl®) took THREE YEARS to launch, and during this time, she continued to work full time as a PA, AND run her pet business. Exhausting. But she knew she was onto something, so she battled on through.