‘That Protein’ Is Now A Double Finalist In The ‘Toughest Awards In The Health Food Industry,’ – The Nourish Awards.
A vegan nutrition company called ‘That Protein‘ has been announced as a double finalist for two prestigious Nourish Awards. The Nourish Awards has been billed as “The Toughest Health Food Awards in the Industry.”
That Protein’s “Blissful Double Choc Protein Porridge” scooped up a double win for both the “Best Breakfast” product, and the “Best Gut Friendly” product.
Their “Blissful Double Choc Protein Porridge” is a plant-based blend of gluten-free oats, protein, organic raw cacao, cacao nibs, and palmyra nectar (making it high in plant protein, fibre, and B Vitamins). The product was developed to be gut-friendly, and it’s been tested by specialist independent labs to ensure that it’s a low FODMAP and gluten-free product (making it a suitable choice for sufferers of IBS (Irritable Bowel Syndrome).
That Protein avoids using chemical ingredients in their products. Instead, they source natural alternatives, including: chia flour instead of “thickeners,” cacao instead of “chocolate flavour,” and palmyra nectar instead of chemical sweeteners.
But their journey with the Nourish Awards didn’t start here. In fact, this year is the fourth consecutive year that That Protein has been honoured.
Previously, the brand won a Gold award for “Best Protein Powder in the UK” (for their “Nutty Nutty Peanut Butter Super Protein”) in 2018, Gold and Silver in 2019 for their “Blissful Raw Cacao Organic Super Protein,” and Silver in 2020 for their “Chirpy Chirpy Choca Mocha Organic Super Protein.”
That Protein’s Founder Darlene McCormick said: “We are delighted to be a finalist for two Nourish Awards, – having made it through out of hundreds of entries. We work very hard to make innovative and delicious plant-based nutrition to support health and wellness for everyone, and free-from/low-fodmap products for those with special dietary needs.”
The business was set up by Darlene McCormick 6 years ago (who as well as being a double Nourish Awards winner, is also a Northern Ireland Businesswoman of the Year). Previously, Darlene worked in Public Relations, but she sold her PR firm, – which was when she decided to reassess her next step.
“As a vegan, at the time (not so much now), I found it difficult to find tasty, healthy, vegan foods to support my own wellness. They weren’t widely available at all. I had an idea to create a vegan nutrition brand, but I decided to study as a nutritionist first, and to undertake a more detailed study in plant-based nutrition at Cornell University,” explained Darlene.
Her time at Cornell University solidified her idea of creating a brand that was based around high-protein vegan nutrition, especially as around that time, – there was a growing demand for health food and vegan products that were suitable for those with specialist dietary needs (poor gut health, dairy-free, and gluten-free, etc).
Her first products were “super proteins:” a powerful blend of vegan protein powders built from interesting sources, including pumpkin seeds, protein powders, and superfoods. And then came her Protein Porridges.
Since launching, the brand has amassed a large social media following. They’ve been featured in various publications, and they’ve built a cult-like customer following.
Find out more here: www.thatprotein.com