NEW LAUNCH! Meet Only Curls’ BRAND NEW, Curl-Friendly Shampoo Bar.

The curly-hair specialist brand, Only Curls, – has just announced that they’ve gone ahead and launched a BRAND NEW curl-friendly, cleansing shampoo bar: another eco-friendly milestone for the brand.

The product uses zero-plastic, and contains: no sulphates, no silicones, no drying alcohols, no parabens, no animal testing, no mineral oil, no paraffin, and it’s CGM-friendly, 100% vegan, and… made in the UK.

The Only Curls brand was set up by Lizzie Carter back in 2016, who was 29 at the time. Initially, she started out with a curly towel, – using just £500 from her own savings to fund her initial sample run. Lizzie ‘spent her childhood trying to tame her frizzy mop,’ and it was this experience that led her to create the very products she had searched for her whole life, but failed to find elsewhere.

In recent years, soap bars have seen a huge resurgence, – partially led by the rise in consumers who desire eco-friendly ways to cleanse and clean. However, curly-haired consumers have traditionally steered clear of shampoo soaps, due to their reputation for leaving your hair dry after use.

Thankfully, Only Curls’ brand new plastic-free, sulphate-free shampoo bar was expertly formulated specifically to hydrate. It was developed meticulously with a unique, special blend of Avocado and Kukui Nut Oils to deeply nourish your curls, cleanse, reduce frizz, and add a burst of hydration to all curls and wave textures. AND, the packaging is made from FSC-mixed card, and it’s 100% recyclable, meaning that the entire product is eco-friendly, too. Sorted.

As a brand, Only Curls provides customers with a wide range of cruelty-free, vegan, and 100% recyclable hair-care products, – packaged in paper. The range includes a hydrating curl crème, a gel, a conditioner, and a shampoo, – with their latest addition being this new shampoo bar.

The retailer also sells silk pillowcases and scrunchies, combs, sun hats, hair clips, and a satin-lined baseball hat, which is available in 7 shades (black, washed grey, washed olive, washed burgundy, pink, sky blue, and beige).

Now, the former lingerie and fashion designer is clocking up a turnover of over £1,000,000 per year, – an incredibly successful outcome from her initial start-up capital of just £500. And with the business now a roaring success, Lizzie was recently nominated for a Vogue Beauty Award, and is proud to count the singer, Ella Eyre, – as one of her fans. 

Throw in over a hundred thousand followers on social media, and a whole ARMY of satisfied reviews from happy customers, Only Curls is undeniably, – a brand to keep in mind when it comes to your curls, and your hair in general.

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