Arctic Peak: Affordable, Accessible And Stylish Sustainable Fashion (For Men).

Arctic Peak takes the exclusivity out of sustainability when it comes to men’s fashion, – making it easy and accessible for men to look stylish, dress sustainably, and care for the environment (affordably).

Although the production of sustainable clothing has become more popular in recent years, sustainable fashion still remains somewhat out of reach for many, due to it’s high price tag. And it was this that inspired the creation of the men’s slow-fashion brand, Arctic Peak.

Starting out with a capsule collection of basic clothing, Arctic Peak prides itself on its 100% transparent design,  production, and sales process. Created with sustainable materials, ethical working conditions, and with the planet in mind, Arctic Peak’s vision is to give back to the planet, – more than it takes. 

The fashion brand deeply embeds philanthropic efforts, and planet-positive actions. They’ve partnered with Tree Nation (pledging to plant one tree per an item purchased) in order to reduce co2 emissions, and to tackle climate change. From launch, 1% of all profits will be allocated and distributed to non-profit organisations that empowers action against climate change, and Arctic preservation. 

Arctic Peak is also committed to reducing waste, with a vision of achieving a zero waste circular system by 2022. Their products are made with the finest organic and recycled materials, designed to last for decades to come. The start-up provides free lifetime repairs to ensure that products live well beyond the average expiration date. 

The range includes t-shirts, polo shirts, sweatshirts, sweatpants and hoodies. The majority of the items are made from the finest organic cotton: breathable, high-quality, and woven to last: their sweatpants and shorts are made using recycled materials and plastic bottles, – reducing plastic waste: on average, each pair of sweatpants removes 14 plastic bottles from the ocean.  

Using the Arctic as their inspiration, the brand also features a special peak collection which represents the 8 countries that makes up the Arctic Circle. The collection is made from the finest organic cotton. Arctic Peak started out in 2019, when Founder, Ataiq Chaudhry, – became frustrated at the detrimental effects of the fashion industry on the planet and it’s people. 

He wanted to create a brand with a purpose that positively affects the planet. After 30 years in the textiles industry, Ataiq had seen how deeply selfish and flawed the textile and fashion industry has turned, so he started Arctic Peak brand with his daughter, Siraya Chaudhry to bring about change in the industry.

After two years of research and development, the company launched just recently, and they’ve already received overwhelming positive feedback and reviews, with some customers branding their purchase as ‘the softest organic fabric ever felt.’

Ataiq said: ‘We’re taking the exclusivity out of sustainability, and making it accessible for everyone to care for the environment. At affordable prices, we’re here to shake up the fashion industry.’

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