Tammam: Leading Climate Awareness At London Fashion Week
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George Taylor
- 17th September 2021
- 6 minute read
Last night, Tammam brought climate change to the catwalk, with their 2022 collection (in partnership with the University of Reading) at London Fashion Week.
Their brand new 2022 couture collection, ‘Flight,’ – featured a wide range of colourful textiles based on the famous ‘climate/warming stripes‘ (created by Professor Ed Hawkins from the University of Reading). The unique collaboration has enabled Tammam to turn these stripes into something tangible (and stylish, of course).
Ed’s ‘climate/warming stripes’ are a graphic depiction of global average temperatures from 1850, ’til now: the visual representation shows cooler temperatures with blue tones, and hotter temperatures with red tones. It only takes one quick look at the depiction to figure out where the world is headed.
Thankfully, Tammam are doing something about it, and last night’s show was a reflection of that. As a label, Tammam were one of the early sustainable fashion pioneers: sustainability runs through the core of everything they do, which was what made last night’s show so unique, and memorable. Also, the show was an important landmark, because of it’s underlying climate change message: a positive step forward.
Tammam’s brand new 2022 collection includes sustainable materials and hand craftsmanship from artisans based at the Tammam Atelier, and across India. Their ‘Flight’ theme references nature and female aviators – an explosion of colour as a fabulous, freeing antidote to the last couple of restrictive years.
Fabrics include hand-loomed organic cottons, peace silks and Tammam’s exclusive eco-tulle, as well as reinvented vintage suits: repurposing luxury fabrics that no longer serve their original purpose.
Professor Ed Hawkins said: “Everyone needs to understand and talk about climate change if we are to find ways to tackle it. Putting the climate stripes on the catwalk is a high-impact way to get the message across – a powerful synthesis of science and fashion.”
Born in Poole (Dorset), Tammam’s Founder, Lucy, – grew up in the coastal town before moving to London in 2000 to study Fashion Design with Marketing at Central Saint Martins.
Established in 2007, her label, Tammam has since gone on to build a cult-like following, including iconic celebrities, socialites, and press. An innovator of ethical and ‘slow’ fashion, Tammam firmly believes that respecting and nurturing people and the planet is as important as creating garments to enhance and enrapture the wearer.
As a business, Tammam has spent years researching and developing a fully-monitored ethical supply chain, which tracks the whole process of creation from fibre to finishing, to ensure sustainability, ethical standards for workers, and cruelty-free production.
#StyleYourStripes #SavingTheWorldInStyle #ShowYourStripes
Find out more here: https://www.tammam.co.uk
