Craft + Crumb (Child-Friendly Baking Kits) Has Launched Into Two New Retailers

Due to the overwhelming demand for child-friendly baking-kits during lock-down, Craft & Crumb has launched into Ocado (their first supermarket), and John Lewis.

Craft & Crumb is on a quest to make baking accessible and fun for all ages, with their easy-to-follow cake, cooking, and brownie mixes, which are delivered to doorsteps across the UK. The brand also provides a selection of themed kits, which are now available to purchase on Ocado.

The Craft & Crumb team has designed several new offerings for Ocado, including ‘Cool Cats,’ ‘Dinosaurs,’ and ‘Pizza.’ Each kit includes a baking, and a craft activity. Exclusively for Ocado, the Ocado Van Baking Kit allows children to decorate their own Ocado van biscuits, and to craft one, too. Finally, there’s a Little Artisan Baking Kit, which is perfect for youngsters who want to get creative in the kitchen.

In John Lewis, customers can now purchase a wide range of Bake and Craft Kits, available in a variety of different fun themes (‘Dinosaur,’ ‘Pizza,’ ‘Dollies,’ and ‘Little Artisans’). The kits are an excellent way to keep youngsters entertained, and to unleash their inner baker.

As a brand, Craft & Crumb are on a sustainable mission, too: almost everything in their kit is re-usable and recyclable, and plastic is kept to an absolute minimum.

Craft & Crumb was launched by Kate Horne and Louise Nicholson in 2016, and unsurprisingly, it all began in the kitchen. The duo were frustrated at the lack of high-quality party bags, and so they aspired to create a solution that was genuinely fun for the child receiving the gift, – hence the added craft element.

Prior to launching the business, Kate was formerly a Product And Business Development Manager, and Louise was a primary school teacher. Both Founders have one thing in common: they both have happy childhood memories of baking with their mums: the writing was on the wall from the get-go.

“Our experience as mums is always at the heart of what we create. We want children (when they open a Craft & Crumb product) to be genuinely excited at what’s inside, and the parent(s) to be satisfied that they’re nurturing their children’s creativity,” said Kate Thorne and Louise Nicholson.

Find out more here: www.craftandcrumb.com