Murdock Barbers of London Have Launched ‘Sea Salt Paste’

Launched by barbers for men: lock your style this winter, with Murdock Barbers of London‘s BRAND NEW volume-boosting ‘Sea Salt Paste.’

The new ‘Sea Salt Paste’ will join Murdoch’s best-selling Sea Salt Spray, and their Sea Salt Volume Mousse.

“Murdock is led by a team of talented, creative, smart Barbers. Everything we think and do is informed by our customer in the Barber chair, and that is why the product range has been such a success,” said Murdock London’s CEO, Anna Worthington.

Designed by Murdock’s Chief Barber, Ben Vowles, the brand new paste will strengthen the Murdoch’s award-winning Sea Salt Collection. The product provides a matte volume, a strong hold that lasts all day, and it’s packed with sea salt to defy gravity.

On discussing the inspiration behind the latest launch, Ben Vowles said:

“Our Sea salt collection is really popular with customers, and we use it on pretty much every head that comes into the shop. I wanted to design a product that customers could use to boost the intensity of their looks, without weighing their hair down. The Sea Salt Paste is perfect because it’s dry, and it works great on its own to add a little definition, or with the spray and mousse for a super strong hold and textured style.” 

Murdock was Founded in 2006, and the business is currently run by Anna Worthington, who previously ran and sold Fresh&Wild to Wholefoods Markets, NUDE Skincare to LVMH, and more.

Murdoch’s existing product range is just 3 ½ years old, and it’s already a highly-ranked men’s grooming brand for Nordstrom in the US (along with Neiman Marcus, with a recent launch into Saks), and for John Lewis in the UK (along with ASOS, and Look Fantastic). Their best-selling Beard Oil has sold out 3 times worldwide in the past 12 months.

The product is available to purchase on their website, and from Murdock London Barbershops.

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