AndSisters: The Female-Founded Feminine Care + Wellness Brand
&SISTERS is a female-founded wellness brand that’s on a mission to create high-quality feminine care products to improve the quality of women’s lives globally.
Founded by a mother-daughter duo (named Claire and Lucy Lettice), &SISTERS were one of the FIRST sustainable period brands to disrupt the market back in 2017.
Having both experienced the same stigma and shame when it comes to periods, the mother and daughter duo set out to create the most extensive, hyper-personalised range of 100% organic, vegan, and plastic-free products, – centred around 3 key principles: better for our bodies, better for our planet, and better for our sisters.
Their eye-catching, luxurious, earth-friendly packaging challenges perceptions, and moves away from ‘hygiene,’ towards ‘beauty and wellness,’ which encourages people to talk about, shop, and use period products with pride, instead. And as part of their commitment towards empowering and inspire future generations, 10% of their profits are dedicated to supporting female health, education, and economic empowerment across the planet.
Prior to launching &SISTERS, one of the brand’s Co-Founders, Claire Lettice spent 25 years working across large multinationals, including Bodyform and Dove, as well as with/for many start-ups. Shocked that UNICEF estimates that at least 1 in 10 girls in Africa and India miss or drop out of school because of their periods, Claire is now on a mission to #endperiodpoverty, and to empower women and girls across the globe.
&SISTERS’ other Co-Founder, Lucy Lettice comes from a background in buying. She previously worked for a zero waste start-up, a health-food chain, and a large corporate retailer,
Lucy has the “inside scoop” on truly sustainable practices, and what drives consumer buying patterns. Now, she’s switched sides to help craft the &SISTERS product offering, improve business efficiencies with day-to-day product delivery, and operational responsibility. Amazed that ‘Generation Y’ are still squeamish when it comes to talking about periods, she’s here to #smashtaboos, and to promote the joy of living lightly with eco-alternatives.
“We’re totally transparent about our products, our ingredients and our production processes. We ONLY use the very best ingredients, and we’re always testing and improving our products to give you quality period protection. We’re dedicated to using the most earth-friendly ingredients and processes out there, and we’re on a mission to ensure that our sisters are never held back by their period(s),” said the duo.
The &SISTERS product range includes: the nüdie™ period cup, The Organic Cotton Range, pads and liners, eco-applicator tampons, Naked Tampons®, and “My First Period Set.” Since launching, they’ve been featured in several online publications, including Vogue, Woman & Home, and many more.
Find out more here: https://andsisters.com