Project Lip Has Launched Their New Hydra Matte Plumping Balm

The global vegan beauty brand, Project Lip, has extended their ‘Plump and Colour’ range to include a brand new, reformulated Hydra Matte Plumping Balm.

The product features even more moisturising power (just in time for the colder seasons, as deep-coloured lips position themselves as an Autumn beauty favourite). 

With the hydrating qualities of a balm, and the lasting power of lipstick, you won’t have to sacrifice colour for comfort. The balms are made with 100% natural ingredients: not only is the new range is good for your lip-care regime, but they’re also good for the planet, and for your bank balance, too. One swipe imparts a bold full-coverage matte colour that doesn’t compromise on your values.

The buildable, highly pigmented, long-lasting matte colours come in three shades: BARE (True Nude), PLAY (Pink Nude) and DARE (Pink/Brown). Working closely with a cosmetic scientist for three years, Project Lip’s unique formulation of collagen peptides delivers an addictive tingling sensation that’s been developed to increase your collagen if used every day for 28 days, – which in turn, increases, defines, and plumps both natural and surgically-enhanced lips. 

Also, the new balm is further enriched with Vitamin E to lock in moisture: the colour lasts longer, doesn’t smudge or smear, lines around your lips are minimised, and volume is boosted more than ever.

The brand was Founded in 2017 in Manchester by Joy Howieson. Initially, Joy started out as a make-up artist on the MAC counter in Manchester’s Selfridges. It was here that she noticed the demand for fuller lips using makeup, instead of surgical procedures.

But it was a near-death experience four years ago that tipped her over the edge: Joy was rushed to hospital after a long-haul flight back from Australia, when she unknowingly developed a pulmonary embolism. When she resumed her MUA teaching role the same day, she collapsed and was rushed to the hospital, where it was diagnosed.

This changed her life forever, and this is why she decided to use all of her savings to fund the project, and to bring her idea to life. From there, the brand was developed with multi-use products to naturally plump lips and create proven results.

Project Lip’s Founder, Joy Howieson said: “We’ve experienced so much growth during the COVID-19 lockdown as many looked for a “stop-gap” between appointments. We were able to really connect to our customers and start putting into motion their highly requested products! This includes the reformulated Hydra Matte Plumping Balm.

Known for their minimalist, ultra-chic packaging, commitment to sustainability, and second-to-none plumping ingredients, the brand counts Rita Ora, Lottie Tomlinson, Jacqueline Jossa, Alexandra Cane, Kendall Rae- Knight, Ferne McCann,  Rachel Lugo, Vicky Pattison, Olivia Buckland, Lauren Pope and Tanya Bardsley as fans.

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