Shakeup Cosmetics Launches Two New Twist-Up Skin Flavours.

Shakeup Cosmetics (For Men) has launched two, BRAND NEW, revolutionary twist-up sticks (supporting both men’s skincare routines, AND their lifestyle needs).

  1. Hydrate in a Hurry” (A Moisturiser Stick with Cucumber Extract and Hyaluronic Acid):

Designed to provide men with a new way to cool, soothe, and hydrate hardworking skin in a hurry, this power packed twist-up stick is full of skin nourishing ingredients: Hyaluronic Acid to plump and help hydrate, Witch Hazel to soothe and ease redness, Cucumber Extract to cool in a hurry, AND Vitamin E to fight free radicals and environmental damage.

The product is perfect for post-workout skin recovery, hydrating-on-the-go, and morning-in-minutes routines. “Hydrate in a Hurry” has a fresh, light fragrance, and it’s invisible on the skin.

2. “You Do the Mask” (A Purifying Clay Draw-on Mask, with Activated Coconut Charcoal and Kaolin Clay):

“You Do the Mask” contains activated charcoal (to clarify, and to improve the look of men’s slightly wider pores, and oilier skin), coconut extract to nourish deeply (and to provide a protective barrier for moisture), Glycerine for a smooth, frictionless application, and Kaolin clay for the deepest cleansing experience possible: it’s skin refining and nurturing, – without being messy or tricky to use. 

The fragrance is indulgent, without being too sweet or cloying, and the mask is easy to apply and use. “You Do the Mask” is perfect for men with sensitive, blemish-prone skin: and, it’s ideal for fitness fans, as it draws out the sweat and impurities of your workout routine, too.

Launched in 2019 (and well on track to become the one of the fastest growing global makeup ranges), Shakeup Cosmetics understands that men’s physiology is different to women: the brand “hybrids” makeup products with proved skincare benefits and high-performance cosmetic features. Each product is multi-purpose, and is designed to meet the needs of today’s modern, busy, and stylish man.

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The business was Founded by two twin brothers, Shane Carnell-Xu and Jake Xu, who were born in Beijing, but grew up in the UK in their teens, before settling in Bath. With over a decade of marketing experience within global beauty and cosmetics brands, the brothers (who use cosmetics products themselves) struggled for years to find the perfect products that were best suited for their needs.

So after extensive research, they set out to create their own range of vegan, cruelty-free cosmetic products, – designed specifically for men’s skin type and concerns.

“Our dream is for Shakeup Cosmetics to be included in every man’s grooming and skincare routine, helping them look and feel their 100% every day. As a proud British brand, we want to build a global reach to promote our liberal values and forward-thinking attitude, and to become a leader in men’s beauty,” said Shane Carnell-Xu and Jake Xu.

“We know that men don’t want skincare and make up that takes forever to use, or that comes with a huge learning curve. We developed these products to make having well cared-for skin easy, without compromising efficacy. We launched officially in 2019 into Harvey Nichols, and now, we’re stocked in Superdrug in the UK, as well as exporting to China, South Africa and Germany,” added the duo.

The brand has also signed a deal with Zalando to launch into 10 more European countries very soon. Their best-seller, the BB Tinted Moisturiser, sells once every 6 minutes across the globe. They were also included by GQ magazine as one of the “best moisturisers for men,” shortly after launch.

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