Skin Proud Launches ‘Rise And Defend,’ And ‘Sleep Defence.’

Gen Z’s favourite beauty brand, Skin Proud, – is joining the green revolution, with their launch of ‘Rise And Defend,’ and ‘Sleep Defence’ (in green packaging).

Skin Proud is the skincare brand that everyone’s talking about: they’re transparent, 100% vegan, PETA-approved, AND cruelty-free (not to mention being clear talking, with easy-to-use ingredients that lead(s) to a happier, healthy skin).

Their funky new green colourway demonstrates their latest commitment: to enhance their ethos around skincare transparency, making it easier for consumers to decipher their way around targeted skincare solutions.

‘Rise and Defend’ is a stress-free, rescue kombucha face-wash that fights puffy, dull skin. It’s formulated without sulphates, and it helps to keep your skin feeling super soft and hydrated (thanks to powerful niacinamide and hyaluronic acid), for a refreshed, renewed glow. It’s a gel-to-water face wash that removes impurities.

‘Sleep Defence’ is a stress-rescue kombucha face wash. It’s a powerful overnight mask, which is infused with kombucha (to help combat redness), and niacinamide (for super soft, supple skin). This softening gel mask gets to work whilst you sleep, leaving your skin feeling refreshed, energised, and glowing.

Skin Proud was launched in the Spring of 2020 (the same month that the global lock-down began) by Ciaté London’s Founder, Charlotte Knight. Charlotte launched Skin Proud, because she wanted to capitalise on the booming consumer demand for skincare (a sector that was seeing triple-figure growth, pre-pandemic).

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Charlotte Knight

Charlotte Knight has never been one to fit into the ‘traditional’ mould of a businesswoman: across her 20-year career within the beauty industry, Knight has garnered international acclaim for her creative vision and innovation. She continues to reach new heights globally, with new-to-market, trend-setting formulas. Now, Charlotte stands at the helm of three global beauty forces: Ciaté London, Lottie London, and Skin Proud.

“Over the past year, Skin Proud has gone from strength to strength: from expanding our consumer audience, to moving into bricks and mortar stores in Boots in the UK, and in the US retail juggernaut, Walmart, as well as bringing new and innovative product launches to the forefront, including our new Rise and Defend stress rescue kombucha face wash, and our Sleep Defence calming kombucha overnight mask,” said Charlotte Knight.

Since launching last year with an exclusive retail partner, ASOS, Skin Proud has since gone on to expand into bricks and mortar stores in the UK with Boots and Urban Outfitters, whilst expanding their online presence with Beauty Bay and The brand has also launched online with the leading premium European beauty retailers Douglas and OVS in Italy, and into the US giant Walmart (online and stores nationwide), this August 2021.

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