Fearless Adventures Invests In Montana Brown’s Swim Society.

A new fund for start-ups (Fearless Adventures) has invested six figures into Montana Brown’s ethical, sustainable, and inclusive swimwear brand, Swim Society.

The investment will support the brand’s growth with world-class digital marketing and talent-sourcing expertise.

Montana Brown (a former Economics student from Hertfordshire) shot to fame, thanks to her role in 2017’s Love Island. The TV star has managed to clock up a staggering three million followers combined (across Facebook, Instagram, TikTok, and YouTube), – which investors believe can be converted into Swim Society sales.

The idea behind Swim Society was first incepted in 2018 on a beach in the Maldives, where Montana was discussing with her friends how different an experience everyone has when it comes to shopping swimwear, and… the rest is history, as they say. After launching their first collection in April 2019, they went on to launch three subsequent collections.

Swim Society is at the forefront of the fast-growing ethical fashion market: their approach towards transparency is perfectly in-tune with the growing awareness and demand for ethical and sustainable fashion. Swim Society used 95% recycled materials in their first two collections (post-consumer polyester, made from items that have been collected, sorted by hand, and melted down).

Pioneering a no-categorisation ethos, Swim Society provides the same style for every size (meaning that there’s no “plus-size”), which is a first-of-its-kind in the swimwear category/sector. Additionally, the brand celebrates a diverse community of women, aiming to represent as many body shapes as possible, – by holding open castings for their audience (in which anyone can apply to be a part of their campaigns).

Montana Brown, Swim Society’s Founder, said: “The team and I are so excited to work with Fearless Adventures. They’re entrepreneurs who have been on fast growth journeys, so their empathy, experience, and expertise are hugely valuable. Unlike other investors we approached, they’re a proper partner that refuses to take a one-size-fits-all approach. Refreshingly, they are as passionate as we are about fostering a community and having a positive social impact.”

Dominic McGregor, a Partner at Fearless Adventures, said: “Like true digital natives, Montana and I met on Clubhouse. She asked me for advice on growing her brand, and as we talked, I realised that this was an entrepreneur with the Fearless spirit, and a brilliant D2C business.“

“We’re living in a generation where businesses are fronted and started by people of influence, so we’re actively investing in those businesses with strong creator connections. My partners and I are massively looking forward to supporting Montana and Swim Society as it races to the next level,” added Dominic.

Started in October, 2021 (by a trio of the country’s brightest young entrepreneurs, David Newns, Dominic McGregor, and Charlie Yates), Fearless Adventures provides their investments with three critically important areas of support: funding, marketing services, and talent. The Founders believe that this ‘triple threat’ is the key to fast-growth.

Find out more here: https://swimsociety.co.uk

And here: http://www.fearlessadventures.co.uk