Check Out Pura Cosmetics’ Vegan, Cruelty-Free Lip Scrubs.

Winter has arrived: welcome, chapped lips. Want to have soft lips – just in time for mistletoe season? Check out Pura Cosmetics’ vegan, cruelty-free lip scrubs.

Not only are Pura Cosmetics’ best-selling lip scrubs eco-friendly, but they’re purse-friendly, too: achieve great results, WITHOUT having to break the bank. At just £5.99, the scrubs are available in seven delectable flavours: Revitalising Raspberry, Passionfruit Martini, Strawberry Daiquiri, Prosecco Bubbles, Blissful Bubblegum, Classic Coconut, and Mojito Madness.

Also, the lip scrubs are renowned for quickly and effectively ridding of dry, scaly skin, – providing an immediate (and much-needed) burst of hydration and long-lasting smoothness. Quirky names meets playful, plastic-free packaging: the scrubs come in eye-catching colourful pots, – an escape from other ethical cosmetics brands: they’ll sit prettily on your bathroom shelf.

Rose Dyson, the 22-year-old Founder of Pura Cosmetics, explained: “I wanted to disrupt the image of eco-friendly products, and show that ethical beauty buys can be super-fun.”

Pura Cosmetics was Founded by Rose, after she identified a gap in the market for affordable, fun, crowd-pleasing lip-care products that are sustainably packaged, cruelty-free, and vegan-friendly.

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The young, Yorkshire-based entrepreneur started Pura Cosmetics when she was just 15-years old, after being constantly disappointed by the absence of affordable ethical beauty products. “​​I wanted to make a vegan and sustainably-packaged product line that teenagers like myself could afford,” explained Rose.

Rose Dyson

“I was a 15-year-old secondary school student when I started up Pura Cosmetics. My inspiration came from the lack of sustainable, effective beauty products in the market that were in my price range as a young teenager. The majority of eco-friendly options that matched my values came with a steep, premium price tag that my pocket money simply couldn’t cover,” said Rose.

Pura Cosmetics is now stocked by some of the largest eco-friendly product and gifting online retailers in the UK, and is also one of Amazon’s best-selling lip scrubs. The accomplished entrepreneur has won many awards, including winning the F Factor in 2019 (the UK’s premier start-up competition), – with funding from the Co-Founder of, Brent Hoberman.  

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