Confident Tiger: Eco-Friendly Lingerie And Bras… THAT FITS!

Meet Confident Tiger, the BRAND NEW size-inclusive, sustainable lingerie brand that’s going out of their way to make the fashion industry a much fairer place.

Confident Tiger was Founded in October 2021 by Clare Martin (who launched the brand when she discovered that 80% of people wear the wrong sized bra). With over 140 sizes (the widest range available), Confident Tiger makes premium, ethical lingerie which is available to all: now anyone and everyone can find their true fit.

It all started when Claire’s bra broke mid-lockdown, and she struggled to find one that was flattering for her body shape, padded, and made with materials that didn’t have a significant negative impact on the environment. After a deep dive into the way that brands source, manufacture and deliver their products, Claire spotted a huge gap in the market when it came to ethics and sustainability in lingerie. And Confident Tiger was born.

Confident Tiger was designed to make beautiful lingerie accessible to all shapes and sizes, – from 6 to 26, with bras from 28C to 44L.

Also, consistent sizing means = fewer returns and less to landfill. The start-up recycles old bras for money off (and to raise funds for ‘About Breast Cancer’). They recently completed a Kickstarter campaign, and are now moving into production.

Made from recycled, end-of-roll Italian lace (and beautifully soft bamboo silk), the Confident Tiger made-to-order balcony bra is set to become a wardrobe staple. This stunning and comfortable bra is available in sizes 28C-44L as an underwired and unpadded bra.

Non-underwired and padded alternatives will be offered when the stretch goal is reached on Kickstarter. The D+ cup bra features wider straps, a sling for extra support, AND an extra hook and eye.

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Clare Martin said: “I felt so disappointed that my choice was limited, because many high street brands don’t cater for all sizes, and sustainable options aren’t always as flattering. I believe that you shouldn’t have to have a frumpy or uncomfortable bra just because you have a bigger bust, so the Confident Tiger range doesn’t penalise you for having bigger or smaller waists or breasts.”

As well as ensuring everyone can feel amazing in underwear (whatever their size), the company also helps you to find your correct size. Only 12% of people get their chest measured when they buy a new bra. Confident Tiger’s measuring tape and bra measurement calculator (provided by the Boob or Bust Bra Measuring brand) helps you to find your true bra size.

For extra guidance, book a fit-by-sight (with clothes on) Zoom fitting with Coco-Boo Lingerie to receive £10 off your next Confident Tiger order, making the fitting itself free (traditional bra measuring methods are based on when bras were made of thick cotton).

Also, Confident Tiger’s products are produced using 90% sustainable and recyclable materials to avoid adding to the world’s microplastics problem, AND their products are made to order in the UK, with materials made in Europe, and sourcing, working conditions and working practices vetted across their supply chain. In the UK, around 1.92 million bras are sent to landfill each year.

Prior to launching her brand, Clare was Director of Blue Cactus Digital, a digital marketing agency that works with eco businesses to help them have a better impact on the world. Now, she runs both businesses alongside each other.

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