The Nuevo Edit: The Fashion Start-up Founded During Lock-down

Meet the Southport duo (Francesca Fitzgerald-Scahill + Laura Kenwright) who Founded The Nuevo Edit during lock-down, with a focus on timeless, classic, + neutral pieces.

The Nuevo Edit is a fashion start-up that was Founded by two best friends, Francesca (27) and Laura (29), who were both facing redundancy during the first lock-down. The duo (who’ve been friends since high school) invested all of their life savings into their lifelong dream of launching a fashion brand.

Following months of sketching their designs and finessing their first collection, they finally launched The Nuevo Edit in August 2020, which was an immediate hit amongst fashion bloggers and social media fans.

“Fran and I have been friends for over 10 years. We went to the same high school and we’ve always been on a similar level when it comes to fashion. We’re always turning up to social occasions wearing the same things – so when we were furloughed, we decided to pour our time into this exciting new venture,” said the duo.

The Nuevo Edit focusses on timeless, classic, and neutral pieces that will be in your wardrobe for years to come. 

“We don’t focus on trend led pieces or throwaway fashion. You can mix and match pieces to create a variety of timeless and neutral outfits that are transitional for different seasons,” they added.

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With no prior experience in the fashion industry, setting up a clothing brand was a HUGE risk for the duo from Southport. “We both invested our savings into this project, – which when you’ve already been furloughed and you’re in the middle of a pandemic with so many unknowns, was very scary,” said Laura and Francesca.

And in terms of success stories to date, “we’ve been very fortunate to have worked with a number of big influencers. Kristy Green approached us for a collaboration about 4 weeks after launching the business, and when she posted to her followers, orders went mad and we just couldn’t believe it,” said Laura and Francesca.

The Nuevo Edit’s latest collection launched just a few days ago (on the 22nd November, 2021). 

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