PrimaBerry: The Sheffield Based, Online Sustainability Shop.

PrimaBerry is an online sustainable clothing + accessories store for men, women and children, – inspired by the diversity + culture of countries across the globe.

Launched by Amin and Susana in September 2021, the duo decided to take a risk, by creating their own sustainable brand, PrimaBerry (which combines what they love the most: fashion, travelling, and people).

Their travels inspires each item, and PrimaBerry focusses on sustainable and recycled materials, using seed tags (which can be planted and grown into aromatics) to avoid plastic as much as possible. The brand also funds tree-planting, and donates 5% of their profits to animal welfare and educational projects, as well as supporting small artisans, NOT slavery.

Amin and Susana develop the concepts + designs themselves, before looking for small artisans/factories to produce them. For instance, their Recycled Coffee Pods Jewellery are made by a talented lady in Portugal, and their Peruvian Pima Cotton T-shirts are made in Peru.

Susana and Amin both met in England, the place where PrimaBerry would later flourish. Susana is originally from Portugal. She moved to the UK to pursue a Master’s degree in Hospitality Management, and she’s worked in the industry for 10+ years. Amin is originally from Bangladesh: he holds a Master’s degree in Business Management, and he’s worked in the retail industry for the past 5+ years.

Susana and Amin also decided to move from London to Sheffield (the “Greenest City in the UK”), to continue their business journey.

In terms of success stories, not too long ago, PrimaBerry received a business boost from the retail entrepreneur, Theo Paphitis. Amin and Susana tweeted Theo about their business during ‘Small Business Sunday’ (#SBS), and they were named as one of the six weekly winners by Theo, – to his almost half a million Twitter followers. The weekly initiative set up by Theo in 2010, now has over 3,000 #SBS winners.

As a result, PrimaBerry gained 400 more followers on Twitter, and extra orders on their website. They were also profiled on the #SBS website (which is exclusive to all Small Business Sunday winners).

Amin and Susana said: “We’ve only been in business for a few months, but this is HUGE for us. We are overwhelmed by the support and the kind words we’ve been receiving. It’s great to have support from Theo, because it’s been tough trying to raise our profile. Theo has recognised our hard work, and he’s helped to spread the word about what we do to his following.”

“We are thrilled to welcome new #SBS members every week, and to highlight just how important it is to support our small businesses, here in the UK. My vision is that everyone who has ever won an #SBS retweet from me becomes part of a friendly club; like-minded individuals who can share their successes and learnings. Also, the website gives a valuable profile to the winners chosen. I wish PrimaBerry every success,” said Theo Paphitis.

Anyone who is looking for a retweet from Theo should tweet him about their business on Sunday between 5PM and 7.30PM, and be sure to include the hashtag #SBS. Six lucky businesses are retweeted every Monday at 8PM, and winners are invited to create a profile on the #SBS website, and attend the annual #SBS networking event.

You can find out more about PrimaBerry here:

And Small Business Sunday (#SBS), here: